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Guest Blog: Going Global

Event Industry News

Just because something is a trend or an issue in the UK doesn’t mean it will resonate in mainland Europe let alone China. Help editors become ambassadors. If you want an overseas editor to talk about your trade show nothing is going to beat them experiencing it first-hand. So consider running paid for media delegations.

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How To Market to Global Audiences

PCMA Convene

market conditions — including consolidation, a changing regulatory environment, and other economic factors — have lowered attendance at many trade shows and conferences. From there, I research the channels, including search engines and social-media platforms, that are most popular in the selected countries and how to best use them.

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Event Heroes: How ShowPad is Driving Sales Enablement with Events

Bizzabo

Building rapport with social media. I started with events 17 years ago, working for an association that dealt with globalization issues in the software development industry where I was doing global conferences and exhibitions in different parts of the world—China, Middle East, Europe, US, and Russia. Measuring event ROI.

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TOP 50 advertising conferences to attend in 2019

Eventory

During the lectures, the attendees will get the insights and techniques in SEO, PPC, social media, content marketing, paid social, local search, Google Analytics and more. 18 Social Media Strategies Summit. What can be more helpful for advertisers than the knowledge of social media specifics?

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How One Meetings Organization Interpreted Digital Disruption

Fork in the Road

Thomas Friedman’s keynote, which alternatively addressed the failures and mandates we have as a country to avoid becoming a mid-day snack for China, mentioned the mantra of Silicon Valley start-ups, “Always be in beta.” The signs of social media were alive and well this year again. PCMA sponsored an official Tweetup.

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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Whether we had an event in Brazil or in China, we needed the brand to look the same and we needed to provide the same experience to our attendees. We're now working on the largest industry trade shows across the world. We start at the top of the funnel with trade shows for lead generation.

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Annoying Air Travelers and How to Not Become One

SmartMeetings

In conjunction with independent research firm YouGov, Agoda collected data from 10,384 respondents from the United States, United Kingdom, Australia, Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand and China. Globally, the top five pet peeves are: noisy travelers (57 percent). mobile device addicts (47 percent).

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