Bizzabo

JULY 3, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Elina Jutelyté —the senior events manager at Showpad—about accelerating event growth, scaling a global events strategy, and identifying and building events that bring the best ROI. Measuring event ROI.

Trade Shows 59

Trade Shows Social Media Events Marketing 59

Eventtia

NOVEMBER 10, 2023

Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.

Event Management 117

Event Management Management Negotiating Financial 117

Eventtia

NOVEMBER 10, 2023

Even with the best team, organization and expertise, an event strategy can’t succeed completely without the right event management software. However, with the great variety of options, choosing the right event management software can feel overwhelming.

Event Management 96

Event Management Management Negotiating Financial 96

Bizzabo

JANUARY 7, 2019

I soon started working for Veeam Software, working there as an event marketer for German-speaking regions, and then I moved to SEMrush. I started off as an events manager and then eventually became the leader of the team. Brandon: From your perspective, how has the SEMrush event strategy evolved over time?

Global Events 53

Global Events Trade Shows Marketing Events 53

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Bizzabo

MAY 31, 2018

In general, event marketing is a strategy that utilizes in-person interactions in order to achieve specific business objectives. The type of event strategy depends on the end goal. Each of these events have their own strengths and can be leveraged to pinpoint a specific need within the larger multi-touch marketing strategy.

Marketing 50

Marketing Trade Shows Education Event Marketing 50

Event Industry News

NOVEMBER 4, 2020

Today, EventBooking serves over 1,000 convention centers, arenas, stadiums, performing arts centers, and multi-complexes worldwide—including the new SoFi Stadium (Los Angeles, US), the O2 (London, UK), Shanghai New International Exhibition Centre (Shanghai, China), The Shed (New York City, US) and the Fox Theatre (Atlanta, US).

Event Technology 91

Event Technology Technology 2020 Tech 91