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How To Create an Event Marketing Plan

ePly

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Continuing the Conversation: Keeping Attendees Engaged After a Virtual Event

Attendease

One approach is to transcribe the event audio, transforming it into a compelling blog post. Another strategy that can be part of your overall marketing campaign involves compiling the event’s content into an eBook once a substantial amount of information on a particular topic has been accumulated.

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SEO For Large Association Events: What Beginners Should Know

Attendease

With SEO supporting your digital marketing strategy, your event and your organization’s website can get more visibility online. 4 Signs Your Association Event Would Benefit from SEO Marketing Now that you know how SEO works, it’s time to determine if it would be a worthwhile addition to your marketing strategy for your next event.

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How to Market an Event Planning Business

GEVME

Every event planner should know how to market an event planning business. For many small things and important details that accompany the organisation of an event, special attention must be paid to marketing and advertising. You are working in a highly competitive market and need to stay abreast of all the newest event trends.

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Guest blog: Equipping your event team for success

Event Industry News

By Cory Schmidt, head of marketing, Canto. How are events and broader sales & marketing teams using DAM? DAMuses tags, keywords, metadata, customer fields and other ways of helping you locate what you need in just a few clicks. There’s one thing that unites everyone in the events industry: digital overload!

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7 Event Website Tips That Drive Registrations and Attendance

Attendease

With various digital marketing channels also playing a huge role in face-to-face, hybrid or virtual event promotion today, optimizing your event website for registrations and attendance is crucial. According to Bizzabo , many event organizers are spending an increased budget on marketing their events.

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Activating Conferences and Meetings Through On-Site Marketing

Coterie Spark

You’ve already done the heavy lifting by building buzz through your pre-event marketing. On-site marketing carries your branding, including graphics and communications, into the event itself. Below are some easy but high-impact areas, where on-site marketing helps transform a humdrum event into a truly magical one.