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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and Trade Show. This thoughtful touch will resonate with your audience.

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Back to School for Trade Show Organizers: Build In More Ways to Learn and Connect

Velvet Chainsaw

The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. How has the value of CEUs evolved for your trade show or conference?

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Non Dues Revenue Strategy: 15 Ideas for Associations and Chambers

Eventmobi

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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7 of the Top Event Planning Conferences in 2021

Social Tables

EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. Consumer show. It’s a B2C event that can be in-person, hybrid, or virtual. Trade show.

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Your guide to event marketing: Everything you need to know in 2022

Socio Events

Event marketers generally focus on two key areas of event promotion: B2C and B2B. B2C event marketing involves promoting directly to your target audience—the customer—with the goal that they’ll register for the event or invite others to join them. Take a trade show, for instance. Sponsorships and speakers.

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Event Marketing: The 2019 Guide

Bizzabo

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Whether you’re planning a 3-day conference or attending an international trade show, this guide will give you a more complete understanding of event strategies and how to maximize their impact. What Is Different About Event Marketing?