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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Informa Group appoints Jill Dougan as Group Chief Marketing Officer

Event Industry News

Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.

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Enterprise Event Marketing: The Definitive Guide

Bizzabo

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

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Event Technology Awards 2019 – Meet the Judges

Event Industry News

As the Operations lead on upcoming events in Hong Kong, New York and Sydney, he is constantly working with a range of the latest event technologies to deliver these events successfully. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

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Top 2020 Event Conferences

Attendease

With three exhilarating days already planned, this year’s Event Planner Expo will focus on building industry relationships, allowing top influencers to network with professionals from the industry. Boost your commercial reach with valuable opinions from marketing and event technology experts. What to look forward to -.

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Impact XM welcomes Robyne Weaver as vice president, strategic accounts

Event Industry News

With more than 20 years experience in the industry, Weaver will join Impact XM’s client service team as well as some of the agency’s largest client accounts, continuing to expand its B2B and B2C […]

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Event Marketing in 2019: The Definitive Guide

Cvent: Event Marketing

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.