Management Events

FEBRUARY 21, 2023

In a trying economic environment, B2B marketers must work harder to prove that their marketing efforts are not just costs, but critical components that determine the survival of their organizations. Here are three value-creating strategies B2B marketers can adopt during an economic downturn. Learn more.

B2B 52

B2B Marketing Social Media Technology 52

CadmiumCD

JULY 22, 2020

Written by Delanie Olsen, Marketing Specialist at Total Event Resources. Most event planners understand the importance of using social media to market an event, but as each social media platform operates differently, it can be challenging to optimize all of them. Choose a Social Media Platform.

Social Media 66

Social Media Marketing B2B Advertising 66

Endless Events

MAY 18, 2023

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more educated attendees emerging, the event industry must adapt to meet their evolving needs and expectations. Freeman uses the term ‘Next Gen Event Goer’ (NGEG).

B2B 71

B2B Speakers Events Education 71

Event Industry News

MAY 28, 2020

Managing social media campaigns for mega-events such as Cisco Live, we discuss her favourite social media tools and tactics. Lots to learn from this edition including, how to measure social post success, how to best focus your efforts and how social media for events could look in the future.

Social Media 78

Social Media B2B Management Events 78

Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Networking allows your customers to put a face to your brand.

B2B 52

B2B Trade Shows Social Media Events 52

Management Events

OCTOBER 16, 2023

B2B networking is one of the pillars of sales and marketing. Mastering the art of B2B networking is essential for every sales professional to build relationships with potential customers, learn about new opportunities, and stay ahead of the competition. Fortunately, with every challenge there are solutions.

B2B 52

B2B B2C Social Media Meetings 52

Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? Just like Facebook, Twitter, Instagram and all the other social media platforms, LinkedIn has also now become something more than a platform for building a professional network. . The Need for Influencer Marketing.

Social Media 80

Social Media Marketing B2B Education 80

Hubilo Blog

JUNE 29, 2020

B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Is it just getting an influencer on board to promote your products on social media? We have got a special guest Mariska Kesteloo who is a renowned international speaker and a thought leader on B2B influencer marketing in the events industry.

B2B 81

B2B Marketing B2C Social Media 81

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

Management Events

NOVEMBER 9, 2022

Here are four reasons why customer trust is essential in B2B sales: 1. This is because information is readily available at their fingertips – through your website, ads, social media pages, eBooks, reports, and more. As the B2B sales cycle is long, you need to have as many touchpoints as possible with prospects.

B2B 52

B2B Social Media 2020 Marketing 52

Attendease

JANUARY 13, 2020

According to a survey of B2B marketers, 83% of event marketers prioritize lead quality over quantity - which has been an increasing trend every year. So it comes as no surprise that more than 57% of B2B companies identify “converting qualified leads into paying customers” as a top funnel priority. Pre-Event Campaign.

B2B 307

B2B Social Media Event Marketing Events 307

Plan Your Meetings

MARCH 30, 2020

“Social media is not going away. I am organizing a conference on how to handle social media as a positive platform. More specifically, the most basic social media communications concepts are just as valid and important to learn now as they were 10 years ago. I can’t wait to share it with you soon.”.

Social Media 41

Social Media B2B Speakers Education 41

Eventmobi

SEPTEMBER 8, 2023

Ever noticed how the best event websites pique your curiosity and get you excited about attending–no matter how far away the event actually is? That’s because the most effective websites for events aren’t just online brochures. What is an Event Website? Want to elevate your event experience to new heights?

Social Media 195

Social Media Speakers B2B Tech 195

Eventbrite UK

MARCH 20, 2018

This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers. The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog.

Advertising 108

Advertising B2B Event Marketing Marketing 108

webMOBI

JUNE 19, 2018

That’s why downloadables like ebooks, white papers, and other forms of digital content such as social media posts, blogs, and newsletters serve as the backbone for […]. The post Innovative B2B event marketing ideas appeared first on WebMobi.

B2B 63

B2B Event Marketing Marketing Social Media 63

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Download Worksheet.

Social Media 60

Social Media B2B B2C Advertising 60

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 59

Event Marketing Marketing Social Media Advertising 59

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. It ranks higher than in-person events or webinars and behind email and social media.

Conference 321

Conference Social Media 2018 B2B 321

Management Events

AUGUST 1, 2022

It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. In a B2B context, Leonhard said: “In the end, every business wants engagement, experiences, and relationships. In fact, it could even be used to elevate meetings, events, and conferences. Use Virtuality to Enhance Connections.

B2B 52

B2B 2026 Technology Social Media 52

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Nunify

JANUARY 4, 2022

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Virtual events continue to deliver better ROI, Higher lead generation and Better content.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Plus, working with local suppliers and businesses has the added benefit of simplifying pre-event logistics.

Trade Shows 221

Trade Shows 2024 B2B Sponsorships 221

Planning Pod

MARCH 28, 2024

Navigating the complexities of paid advertising can be a daunting task for any events business. Planning Pod’s streamlined event management platform gives you what you need to spend less time working on minute details and more time exploring strategies to grow your business, like paid advertising. Learn more > 1.

Advertising 88

Advertising B2B Social Media Marketing 88

Event Industry News

MAY 16, 2018

Gleanin, an award-winning event technology provider, and event organiser RAI Amsterdam today announced a new partnership which approves the use of the Gleanin’s referral marketing platform, Gleanin Connect, across the entire b2b portfolio of RAI Amsterdam’s events and exhibitions.

B2B 63

B2B Social Media 2017 Technology 63

Social Tables

SEPTEMBER 14, 2021

Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement? In this post, we’re providing tips, tricks, tools, resources, and expert advice to help you boost event engagement throughout the entire event process.

Social Media 176

Social Media B2B Tech Marketing 176

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Plan Your Meetings

AUGUST 27, 2018

All the cool kids jump ship from a social media platform once it gets too mainstream or too corporatized. RELATED STORY: 6 tools to extend the life of social media content. You want a group dedicated to meeting and event professionals? RELATED STORY: 6 B2B social media marketing tips for eventprofs.

Social Media 28

Social Media B2B Tech Marketing 28

Plan Your Meetings

AUGUST 7, 2018

It’s no secret that the economy affects the events industry. When event budgets are slashed, event attendance drops, attendees are less willing or able to travel, and those attendees who do show up feel the effects of the economy. Calculating your revenue from events can be obtained utilizing several techniques.

Event Marketing 176

Event Marketing Marketing Social Media B2B 176

Event Industry News

AUGUST 2, 2021

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. Over the last 18 months, we’ve seen experimentation and innovation across the events industry and, as social distancing rules relax, a cautious return to in-person gatherings.

B2B 126

B2B 2020 Marketing Social Media 126

Eventbase

MAY 2, 2019

Events are a surefire way to build awareness and credibility for brands in almost every industry. For B2B organizations, live events are also among the top three sources of leads alongside search and email. Gone are the days when people were satisfied with just speaking to a brand representative at an event booth.

Social Media 40

Social Media 2019 Trade Shows B2B 40

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. What events do they enjoy? How can you market to Gen Z?

Corporate Events 62

Corporate Events Social Media Food and Beverage Financial 62

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. Dean Rees, business development manager, East of England Arena & Events Centre.

Contracts 112

Contracts B2C Social Media B2B 112

Management Events

OCTOBER 2, 2023

However, sales professionals can’t only rely on ABC in today’s increasingly competitive B2B sales landscape. B2B Customers are Smarter Today’s B2B customers are less susceptible to sales gimmicks and empty promises. This approach will only spell disaster with well-informed B2B customers. Here are three reasons why: 1.

B2B 52

B2B Social Media Technology Events 52

Event Industry News

NOVEMBER 23, 2020

The #WeCreateExperiences B2B campaign is to kick-off on 7 December, and those behind it are calling on the industry’s support across social media to ensure the key messages of education, inspiration and reassurance are amplified.

Social Media 106

Social Media B2B 2021 Education 106

Nunify

FEBRUARY 16, 2024

The most exhaustive list of different types of events based on occasion, size, activties, theme, duration and objective. Event Examples : Diwali, Holi , Christmas, Easter, Dia de los Muertos , Obon 2. Examples of events : Rio de Janeiro , Venice , Trinidad & Tobago , New Orleans (Mardi Gras) 3.

2024 52

2024 B2B Trade Shows Education 52

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Social Media 130

Social Media Speakers Event Apps Events 130

Prestige Events Magazine

FEBRUARY 6, 2024

Line up to be announced via socials soon. Taking the world by storm, label and event series Drumcode will be making its long-awaited return to London, for their largest show to date on UK soil. On board for this one are DJ Koze, Kerri Chandler b2b DJ Tennis, Mall Grab b2b salute, Dan Shake, Tash LC and more.

B2B 105

B2B 2024 Social Media 2020 105