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The Simple Antidote to Inflation: Customer Experience

Endless Events

clocked in at 7.11% — and consumers are feeling the pinch at the grocery store, gas pump, and even eCommerce stores. That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Tracking the digital journey: Now’s the time to dig into your website, social media, email, and eCommerce data.

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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.

Ecommerce 146
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5 Ways to Get Better Event Marketing ROI

Event Geek

For b2b, think integration, like printing your hashtag on stickers and t-shirts, for extra discoverability. When GETONIC, an ecommerce startup, tried this strategy, they reached thousands of event attendees. Thoughtful extras like these don’t cost much, but make a world of difference.

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Healthy Ways to Wake Up Sleepy Attendees

SmartMeetings

“The typical meeting attendee is eating healthier and exercising more frequently and wants to maintain this lifestyle while traveling for business,” said Andrew Flack, vice president marketing & eCommerce Americas at Hilton. Expanding Meet with Purpose to EMEA and offering health and wellness menus to more than 40 of our U.S.

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12 Imaginative Event Marketing Examples from Adobe

Bizzabo

The Adobe Innovation Summit focuses on the brand’s B2B clientele with a sales oriented perspective on its creative suite of products. Adobe really believes in live B2B event marketing and it shows. This eCommerce conference has participants from all over the world meet and take part in innovative industry discussions.

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The Power of Experiential Marketing: Leveraging Events to Engage and Inspire

Eventmobi

Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 And nowadays, events and experiences are more popular than ever!

Marketing 195
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30 Must-Attend SaaS Conferences in 2019

Bizzabo

Gainsight's Pulse is the biggest B2B event in product experience. You'll get the latest tactics in B2B and enterprise growth. Talking LTV for subscription ecommerce at #Recur conference. The folks at Moz have been leading the SEO and general marketing community for a while now. They really know their stuff! Source: Gainsight.

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