Shipt Embarks on a College Campus Tour to Drive Awareness for its New Student Membership
Event Marketer
OCTOBER 9, 2023
“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”
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