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The Brief: Rainbow Hunting and Mountaintop Skincare

Event Marketer

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. The venue at large also features an art gallery, photography and screen-printing studios, a podcast studio, a private bar, and offices.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Our favorite part?

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Photo Tour: Sponsor Activations from the F1 U.S. Grand Prix in Austin

Event Marketer

Club SI served as a chill space and pop-up music venue of sorts where attendees (including plenty of celebrities) could get premium views of the racetrack, listen to DJ Cassandra and check out partner experiences by Casamigos, BODYARMOR, Aston Martin, Vince Camuto and The Picklr. Grand Prix in Austin appeared first on Event Marketer.

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Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Week-long Event

Event Marketer

At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event. Naturally, the majority of brands build events and activations accordingly. EVENT FORMATS . No epicenter where brands assemble. 29 to Dec. Cocktail Lounges.

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Five Tips on Leveraging Private Homes for Experiential Activations

Event Marketer

“The flair and the style of Hockey House and the sub-brand that we’ve created with it kind of screams, ‘How can we put this in a home?’” –Abby Budgeon, Manager-Brand Activations and Events, CCM Hockey A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.

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Five Steal-worthy Ideas for Cold Weather Outdoor Activations

Event Marketer

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel. Serve (Branded) Warm Snacks.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. DJ Pee.Wee, aka Anderson.Paak, provided beats for the event, which was streamed on the UNINTERRUPTED YouTube channel.