Event Marketer
APRIL 8, 2024
Hosted at Alabama’s historic Majestic Caverns, which boasts a cathedral room big enough to fit a football field, the brand’s “Deepest Dish” event was led by pro chef and certified pizzaiolo Matt Frampton of Urban Slicer Pizza Worx. Beat that, Chicago pizzerias. Color us intrigued.
Smart Meetings
SEPTEMBER 1, 2023
Additional sponsorships to date have come from Birmingham, Alabama; Dallas; and Orlando, Florida, as well as Destinations International. Offering event attendees peace of mind via an option to donate to bettering the destinations they visit, Gerstmann says, tells them their meeting hosts “know that they understand their concerns.”
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TicketBud
AUGUST 28, 2023
FAIL 1 – Not Living Up to the Brand In January 2019, the Clemson University football team was scheduled to be honored with dinner at the White House after their National Championship win against The University of Alabama. Official White House Photo by Joyce N. Not every event needs to offer a swanky, over-the-top experience.
Event Marketer
OCTOBER 23, 2023
INCLUSIVITY & ACCESSIBILITY This year’s event included the launch of Shop Beautycon Live, a shoppable livestream experience for fans at home.
GEVME
APRIL 25, 2018
For organisers, it’s critical to focus on sponsorship offers and lead generation technologies. Here’s a good example developed by the University of Alabama: During an event, top-notch marketing can help you keep excitement high through the use of social walls, pre-scheduled email campaigns, and mobile app notifications.
Event Marketer
DECEMBER 11, 2023
Even at smaller beauty events, like an Origins x Erewhon beauty influencer brunch and farmers market that popped up in West Hollywood over the summer to tout Origins’ Mega-Mushroom skincare line, longtime brand partner Dr.
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