Event Marketer
APRIL 8, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers. HEINZ IS INVITING KETCHUP LOVERS TO LAY THE SMACKDOWN We’ve all smacked the bottom of a Heinz ketchup bottle to ensure we get every last drop. Color us intrigued.
TicketBud
AUGUST 28, 2023
FAIL 1 – Not Living Up to the Brand In January 2019, the Clemson University football team was scheduled to be honored with dinner at the White House after their National Championship win against The University of Alabama. Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit.
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GEVME
APRIL 25, 2018
Whether it’s a celebration of your marketing team’s achievements, a new product launch, or taking one hundred team members on an incentive trip to Buenos Aires, all of these wonderful events can be considered corporate events. Do you think it’s important to build a memorable marketing campaign to promote a corporate event?
Event Marketer
DECEMBER 11, 2023
Our clients want to connect on a personal level,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora. To have Dr. Weil on board adds another layer of authority when it comes to the ingredients and the mushroom piece,” says Melody Rault, director-consumer marketing at Origins.
Event Marketer
OCTOBER 23, 2023
Spin Through Beautycon 2023: Photo credit: Getty Images for Beautycon The post How Beautycon Roared Back to Life on a Mission to Democratize Beauty appeared first on Event Marketer. INCLUSIVITY & ACCESSIBILITY This year’s event included the launch of Shop Beautycon Live, a shoppable livestream experience for fans at home.
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