The Brief: ‘Smackable’ Billboards and Subterranean Cooking
Event Marketer
APRIL 8, 2024
Hosted at Alabama’s historic Majestic Caverns, which boasts a cathedral room big enough to fit a football field, the brand’s “Deepest Dish” event was led by pro chef and certified pizzaiolo Matt Frampton of Urban Slicer Pizza Worx. More than 750 people ultimately brought their bums to the event. Color us intrigued.
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