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The Brief: ‘Smackable’ Billboards and Subterranean Cooking

Event Marketer

Hosted at Alabama’s historic Majestic Caverns, which boasts a cathedral room big enough to fit a football field, the brand’s “Deepest Dish” event was led by pro chef and certified pizzaiolo Matt Frampton of Urban Slicer Pizza Worx. More than 750 people ultimately brought their bums to the event. Color us intrigued.

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Buycott, Don’t Boycott

Smart Meetings

Surmont thought about boycotting the event until the two of them came up with the idea of making a donation to offset the impact of her spending in the state instead. Its website describes SocialOffset’s brief this way: “We are a community of people determined to stay true to our values when we travel to or host events.

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Fighting Fyre: Epic Event Fails and How to Avoid Them

TicketBud

Event fails come in all shapes and sizes, from minor mishaps to epic messes. When high profile events go wrong, they make the news and we all get to learn from them. Though these mistakes may seem obvious, they happen when proper planning and risk assessments are not at the forefront of the event organizing process.

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The Ultimate Guide to Corporate Event Planning

GEVME

When organising a successful party or a business meeting for one of the most demanding category of event-goers, corporate staff, you need a well-laid-out plan. How do you manage your event team? Below, we’ve made a bold attempt to answer all of these questions and more in one comprehensive corporate event planning guide.

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How a New Era of Beauty Events is Being Defined by Fans, Not Brands

Event Marketer

Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. Our clients want to connect on a personal level,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora.

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How Beautycon Roared Back to Life on a Mission to Democratize Beauty

Event Marketer

Throughout the event, the brand founders, influencers and artists who took the stage represented a wide variety of backgrounds, styles, talents and beauty philosophies, but their contributions to, and focus on, building an inclusive beauty landscape and celebrating individuality was the common thread.

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