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Fighting Fyre: Epic Event Fails and How to Avoid Them

TicketBud

Event fails come in all shapes and sizes, from minor mishaps to epic messes. When high profile events go wrong, they make the news and we all get to learn from them. Though these mistakes may seem obvious, they happen when proper planning and risk assessments are not at the forefront of the event organizing process.

2009 78
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The Ultimate Guide to Corporate Event Planning

GEVME

When organising a successful party or a business meeting for one of the most demanding category of event-goers, corporate staff, you need a well-laid-out plan. How do you manage your event team? Below, we’ve made a bold attempt to answer all of these questions and more in one comprehensive corporate event planning guide.

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How a New Era of Beauty Events is Being Defined by Fans, Not Brands

Event Marketer

Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. Our clients want to connect on a personal level,” says Kate Biancamano-Brown, senior director-event and experiential marketing at Sephora.

2023 97
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How Beautycon Roared Back to Life on a Mission to Democratize Beauty

Event Marketer

So this year’s convention was designed to usher in a new era of beauty—one defined by consumers, not brands, with speaker talent and content that celebrated the diversity and cultural significance of the industry and its fans. From the stage to the sampling activations, Beautycon aimed to delve below the surface.

2023 108