PCMA Convene

MAY 1, 2017

Thomas three years ago, Jacuzzi’s then-new president and CEO had a question about the hot-tub company’s annual International Dealer Conference: Is that all there is? It was January 2014, and by every measure the conference had been a success — well attended and well received. Here’s how: 1. DEEPER WATER. Thomas, that began to change.

Conference 40

Conference 2014 Speakers 2015 40

Smart Meetings

NOVEMBER 20, 2018

A message of inclusion that goes beyond checking a box was particularly relevant in Birmingham, Alabama, a city where the national struggle for civil rights was fought a half-century ago. Related: Accessibility Rules: How to Make Everyone Comfortable at Event Venues. Oh, and follow-up to see if it worked. That is how you show you care.

Consulting 88

Consulting 2018 Marketing Hospitality 88

Connect Your Meetings

JULY 9, 2019

37 • National Conference Coordinator. National Speakers Association. 35 • Conferences and Meetings Manager. Gulf Shores, Alabama. Kari Messenger. 32 • Senior Meetings Manager. Association Management Center. Jessica Moy. Society of Asian Scientists and Engineers. Parker, Colorado. Ceré Netters. Tempe, Arizona.

2019 76

2019 Telecommunications Sports Trade Shows 76

TicketBud

AUGUST 28, 2023

FAIL 1 – Not Living Up to the Brand In January 2019, the Clemson University football team was scheduled to be honored with dinner at the White House after their National Championship win against The University of Alabama. Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit.

2009 78

2009 Financial 2017 2013 78

PCMA Convene

JANUARY 18, 2019

The government shutdown is causing headaches in the business events industry at conferences where government employees who were set to attend or speak are no longer allowed to do so. A month before the 27th annual International Plant & Animal Genome (PAG) conference, which took place Jan. Domino Effect.

Government 94

Government Speakers 2018 2013 94

GEVME

APRIL 25, 2018

Here are the main reasons why corporations put so much effort into planning and executing corporate events, along with the types of events they usually correspond with: Raise brand/product awareness (trade shows, conferences, product launches). Seminar/conference. Discuss business decisions, results, and crucial changes.

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224

PCMA Convene

NOVEMBER 27, 2019

Malleret draws on previous high-profile conference experience in designing Summit of Minds: In the early 2000s, he ran the Davos World Economic Forum (WEF). While moderators are important, every participant at the Summit is a speaker, including heads of states who attend, Malleret said. There are no podiums, just real conversations.

2014 64

2014 2019 2007 Speakers 64