Smart Meetings

NOVEMBER 20, 2018

A message of inclusion that goes beyond checking a box was particularly relevant in Birmingham, Alabama, a city where the national struggle for civil rights was fought a half-century ago. To get a seat at the table, read your marketing plan and bring a solution that aligns,” Thayer advised. Oh, and follow-up to see if it worked.

Consulting 88

Consulting 2018 Marketing Hospitality 88

TicketBud

AUGUST 28, 2023

FAIL 1 – Not Living Up to the Brand In January 2019, the Clemson University football team was scheduled to be honored with dinner at the White House after their National Championship win against The University of Alabama. Marketing for the event touted celebrity guests, top-level speakers and a highly anticipated ball pit.

2009 78

2009 Financial 2017 2013 78

Connect Your Meetings

JULY 9, 2019

33 • Director of Sales & Marketing. 37 • National Conference Coordinator. National Speakers Association. 36 • Director of Sales and Marketing. 36 • Vice President of Marketing & Strategic Alliances. 35 • Conferences and Meetings Manager. Gulf Shores, Alabama. Pamela Wike Boyd. Jessica Moy.

2019 76

2019 Telecommunications Sports Trade Shows 76

PCMA Convene

MAY 1, 2017

Thomas three years ago, Jacuzzi’s then-new president and CEO had a question about the hot-tub company’s annual International Dealer Conference: Is that all there is? It was January 2014, and by every measure the conference had been a success — well attended and well received. Thomas, that began to change. “We

Conference 40

Conference 2014 Speakers 2015 40

GEVME

APRIL 25, 2018

Whether it’s a celebration of your marketing team’s achievements, a new product launch, or taking one hundred team members on an incentive trip to Buenos Aires, all of these wonderful events can be considered corporate events. Do you think it’s important to build a memorable marketing campaign to promote a corporate event?

Corporate Events 224

Corporate Events Event Planning Trade Shows Social Media 224

PCMA Convene

JULY 31, 2016

It’s kind of neat, because you don’t know what you have in front of you,” observed Dave Griffin, director of marketing, Lexington Marriot at Griffin Gate (Lexington, KY). The people aspect of conferences will always be an important part of the equation. Blow Up Your F&B. Navy and U.S.

2012 56

2012 Food and Beverage 2013 Hotels 56