35 Creative Product Launch Event Ideas to Try in 2024
Attendease
DECEMBER 20, 2023
BMW created an AR app allowing users to scan a marker on the 7 Series brochure and visualize features like gestural control in an interactive 3D model. This works especially well for tech products. The Apple Watch Series 7 announcement emulated the feel of an action movie trailer with its fast-paced edits and booming soundtrack.
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