SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event.

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 87

Sponsorships Insurance Sports Banking 87

Event Marketer

MARCH 1, 2024

“We still can’t digitally advertise on Facebook like other brands can, and from a Delta-9 and THC standpoint, you can’t sell direct-to-consumer. So we have to look at other ways that are off the page and offline to market to our fans. s sponsorship kept the good vibes going beyond the festival, too. Let’s go.”

Sponsorships 72

Sponsorships 2024 Apparel Education 72

GEVME

JUNE 20, 2019

Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship.

Sponsorships 120

Sponsorships Advertising Social Media Events 120

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 79

Sports Sponsorships 2023 Social Media 79

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Eventmobi

MAY 17, 2023

What is a good ROI for an event? Good ROI looks different depending on the goals you set for the event! This could mean earning a certain amount of revenue, getting 20 attendees per a certain amount of marketing dollars, or any other metric that brings you closer to your annual goals. So you want them coming back.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Socio Events

AUGUST 29, 2022

Every time I meet with an association or partner, they ask if I have any sponsorship options or ideas outside of the prospectus. As we move into a new era of events, today’s event organizers require creativity and flexibility to craft cost-effective sponsorship packages that promote sponsor visibility and drive ROI.

Sponsorships 52

Sponsorships Social Media Financial Speakers 52

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

Event Marketing 40

Event Marketing Marketing 2023 Social Media 40

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Eventory

FEBRUARY 12, 2019

In times of customers immunized to traditional advertising methods brands look for new ways to catch people’s attention. When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Events – the new way to promote the brand . How did it go?

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

Marketing 86

Marketing Sports Hospitality Tourism 86

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

Sponsorships 52

Sponsorships 2022 Financial Social Media 52

Event Marketer

JANUARY 3, 2024

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. How do your marketing programs differ now?

Advertising 79

Advertising Sports Sponsorships 2024 79

ePly

MARCH 26, 2024

Any event planner has funding at the back of their mind since it influences what you can do and how you’ll pull it off. Event sponsorship is the way to go , but navigating how to secure funding for any type of event isn’t always simplistic. Consider what goes into successful event sponsorship.

Sponsorships 62

Sponsorships Financial Social Media Contracts 62

Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. What can Tag Digital support event organisers with?

Advertising 105

Advertising Sponsorships 2022 2021 105

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

TicketBud

JUNE 14, 2019

Overview In this episode we talk to Teri Smart, the Vice President of Marketing at Forefront Networks, an experiential and entertainment agency in Austin Texas. Forefront designs events that build connections between brands and their audiences. They specialize in event production, sponsorship sales and corporate hospitality.

Event Marketing 60

Event Marketing Marketing Sponsorships Financial 60

GEVME

SEPTEMBER 24, 2019

Event revenue types. Online and offline advertising. Today’s marketers have a host of advertising choices through both online and offline channels. Online advertising and offline event advertising are seen as two totally separate, distinct ways to reach your target audience and balance revenue streams.

Advertising 120

Advertising Food and Beverage Sponsorships Hospitality 120

Attendease

NOVEMBER 18, 2021

Research Other Events. Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. Similar events near you, which might compete against your event. Marketing channels.

2022 366

2022 Social Media Advertising Financial 366

Social Tables

NOVEMBER 12, 2021

How should I use event signage? . Event signage is used in a variety of ways. It can be used to advertise a brand, business, or product, as well as direct people to a physical location. . Explore these ideas and find inspiration for your next event signage design. .

Advertising 148

Advertising Trade Shows Social Media Event Design 148

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 111

Sponsorships Entertainment Sports Marketing 111

Endless Events

OCTOBER 11, 2022

Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox.

Sponsorships 118

Sponsorships Social Media Financial Advertising 118

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Social Media Events Advertising 62

SmartMeetings

MARCH 24, 2017

Is it possible that traditional advertising has passed its prime? These days, ad pervasiveness is commonly paired with users’ newfound skepticism and distrust of advertising. They want something that doesn’t only appease a marketing team. Well, event sponsorship is one creative solution. billion in 2016.

Sponsorships 40

Sponsorships Advertising 2016 2017 40

Event Leadership Institute

FEBRUARY 1, 2018

It might just be capitalizing on social media to take your event to the next level. But event planners often find social media marketing near the bottom of their to-do list. Pay for it using social media advertising. What are the benefits of using social media advertising? Endless phone calls, meetings and details.

Social Media 40

Social Media Event Marketing Marketing Advertising 40

Event Marketer

MARCH 4, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. Behold: The Florida Man Games. According to Business Insider , and other reports, tickets to the experience went for $44 U.S.

Government 97

Government Advertising Trade Shows Sponsorships 97

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

2023 121

2023 Food and Beverage Fashion Social Media 121

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing?

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Eventmobi

JUNE 5, 2023

Curious about how to brand your event in a way that does just that? Let’s explore some strategies that’ll help you rock your digital and onsite event branding! What is Event Branding? Event branding is a marketing practice that combines design elements, messaging, and visuals to create an event’s unique identity.

Social Media 195

Social Media Advertising Conference Marketing 195

Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria.

2021 109

2021 Sponsorships Social Media Advertising 109

TicketBud

OCTOBER 4, 2023

In this stage, be sure to: Identify goals and objectives Identify key audience Pick a date Pick a venue Outline a budget and set KPIs Put together a planning committee Develop a timeline Create branding for the event Determine pricing strategy Determine a marketing strategy, including social media, email, web and any print or broadcast advertising (..)

Event Planning 78

Event Planning Entertainment Sponsorships Social Media 78