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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. And stay tuned for more coverage.) Agency: 15|40.

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Skiddle Experts: Customer Data and Analytics

Skiddle

Introducing a brand new feature on the Promotion Centre Blog for 2024 – Skiddle Experts. Discover how to effectively utilise our intuitive features, how to negotiate brand sponsorships and how to promote your events at an expert level, leveraging tools such as paid ads and social media platforms.

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Tips from the Trenches: 10 (Mostly) Tried and True Exhibitor Booth Ideas 

Eventmobi

For example, at CSAE Tête-à-Tête , EventMobi’s sponsorship of a lounge area offered a unique opportunity to create an engaging, branded experience for guests looking to rest, refuel, or network over refreshments in between sessions. Consider including your booth number, social media handles, and a special show promo code inside each bag.

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2024 Agency Roundtable: Executive Perspectives, Part 2

Event Marketer

And social media influence. EVENT MARKETER: How will the modern agency need to evolve to stay competitive in 2024 and beyond? This year, however, we have seen a strong increase in fully immersive brand experiences, including sponsorship activations at large events and tours that visit college campuses.

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23 Fresh Event Engagement Ideas that Will Strengthen Your Community & Boost ROI

Eventmobi

There are a few ways that you can measure event engagement: Social media engagement metrics. Not only will it boost audience engagement, but it’ll also add value to your event sponsorship package. Countdown to event It’s a simple thing, but a countdown on your website—and one actively promoted on social media!—keeps

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Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)

Expo Pass

Welcome to the first Expo Pass webinar recap of 2024!! Channing Muller (President of DCM Communications and award-winning writer) and Tom MacMahon (CEO of MCM ) joined us to discuss the relationship between technology, event marketing, and social media, plus shared some insider tips on beating creative burnout.