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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. VERIZON KEEPS ITS STICK ON THE ICE Verizon, the Official 5G Network of the National Hockey League (NHL), on Feb.

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Decoding Event Marketing: What Works, What Doesn’t. (Webinar Recap)

Expo Pass

Welcome to the first Expo Pass webinar recap of 2024!! We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. And stay tuned for more coverage.) Agency: 15|40.

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2024 Agency Roundtable: Executive Perspectives, Part 2

Event Marketer

Are there new performance metrics that can, or should be deployed across events? And social media influence. EVENT MARKETER: How will the modern agency need to evolve to stay competitive in 2024 and beyond? EVENT MARKETER: How is your agency leveraging AI right now? How do we measure that?

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First Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour

Event Marketer

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

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Women in Events 2023: Q&A with Interactive Entertainment Group

Event Marketer

into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships. What are you most looking forward to in 2024?

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Eight Fast Facts from the Pinterest Predicts Agency Insights Guide

Event Marketer

Agency: Studio Wyse, graphic design) Related Stories: Pinterest and Anthropologie Host a Trendy Holiday Showhouse Based on User Data 2024 Food & Beverage Trends to Inspire Your Event Menus The Brief: Weed Sponsorships and Predictive Palettes 1. Here’s the breakdown. home retail at Pinterest, stated in the guide.