Event Marketer

JULY 13, 2023

The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. Here, we bring you a tour of top experiences from Essence Fest 2023.

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Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships. What are you most looking forward to in 2024?

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Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

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Event Marketer

MARCH 27, 2023

On top of that, we wanted to bring the show to the attendees of SXSW through this sort of irreverent and eye-catching guerrilla stunt,” says Jo Fox, svp-consumer and content marketing at Peacock. Also, in a sort of more traditional marketing sense, it was about getting people to come to us.

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Event Marketer

JUNE 20, 2023

KEY FEATURES: BlueJeans is the only virtual events platform to offer Dolby voice audio, scalability for up to 150,000 registered attendees, interactive audience engagement features, and an easy-to-use producer’s dashboard to brand broadcasts to mimic TV broadcasts without any extra equipment or an AV team.

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Socio Events

MARCH 15, 2023

In addition, an efficient event management platform equipped with all the necessary tools is crucial to ensure the success of the event, whether it is virtual, in-person, or hybrid. With 2023 promising more exciting and informative events for attendees, it’s time to gather inspiration from these corporate event planning tips.

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Socio Events

MARCH 27, 2023

Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. And the good part is that you don’t need a ton of content to start sending tweets, posting on Instagram, or teasing the event on LinkedIn.

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Eventscase Blog

FEBRUARY 22, 2023

While having face-to-face events is still the crowd-favourite format, the events industry has to take strides when it comes to digital marketing. Harness the power of social media According to Statista, in 2021, over 4.26 A general rule of thumb in 2023 is that good content defeats keyword density.

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Event Marketer

JULY 10, 2023

” -Damien Baines, Global Experiential Lead, Meta The centerpiece of Meta’s activation at the 2023 Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Showclix

JULY 26, 2023

Looking for new ways to level up your event marketing? TikTok is an extremely powerful tool for showcasing your event to tons of people across generations! With the rise of short-form video in recent years, creating TikToks starring your events will get them in front of a wider audience than ever before. With over 1.6

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Eventtia

FEBRUARY 16, 2023

Are you looking to reinforce your brand in 2023? Integrating recurring events into your company’s revenue strategy could be the answer. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey. The post Why Should You Host Recurring Events in 2023?

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Eventtia

FEBRUARY 16, 2023

Are you looking to reinforce your brand in 2023? Integrating recurring events into your company’s revenue strategy could be the answer. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey. The post Why Should You Host Recurring Events in 2023?

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Nunify

JANUARY 19, 2023

Design the sponsorship package using the Objective Based Model Consider all the different aspects of your event such as networking, food, or venue. For example, you want sponsorships for your Global Marketing Conference 2023. Recognition in event communicationsOpportunity to connect with the audience for 10 minutes.

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Eventtia

JANUARY 20, 2023

Meta Description Discover the best Cvent alternatives and competitors in 2023 with features, pricing, and reviews. Find the right event management platform for your needs. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade.

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Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2023—and is significantly below the 42.2

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Eventtia

JANUARY 20, 2023

Technology solutions like Cvent have played a major role in making it easier for businesses, organizations, and individuals to plan, manage and execute their events. With the market becoming increasingly competitive, many companies are looking for alternatives to Cvent that can provide similar services at lower costs.

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EventMB

OCTOBER 13, 2022

Skift Take: With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl.

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Socio Events

FEBRUARY 15, 2023

Content, social media, video—the list goes on. As an event planner, you likely use various channels to spread the word about your upcoming event. That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective?

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Event Industry News

JUNE 20, 2023

Various media and social media platforms including Amazon have called Jason a top influencer on the web, Double Dutch called him one of the most influential Event […]

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zkipster

JUNE 8, 2023

Keep your documents up-to-date with the latest information and use them to inform your day-to-day checklist for planning an event. 3 Create an event contingency plan Carry out an event risk assessment to identify and mitigate against any potential issues or challenges and prepare a list of emergency contacts, just in case.

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Attendease

NOVEMBER 30, 2023

Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix. Below are 25 cutting-edge event promotion ideas to inspire you and captivate your target audience.

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Smart Meetings

MAY 8, 2023

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. Of course, not everyone in a given age range will react identically to an event marketing message.

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SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.

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Socio Events

FEBRUARY 27, 2023

In 2023, continuous audience engagement is a major priority for modern event planners. Crafting a personalized attendee journey with multiple points of engagement on every event stage is essential to creating an immersive, memorable event experience. But what can we say? It works every time!

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Attendease

FEBRUARY 20, 2019

And yet, according to a new survey conducted by Event Manager Blog Editor Julius Solaris and released during his "Event Trends for 2019” educational session at IMEX America in Las Vegas, 55.5% of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported.

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Event Marketer

DECEMBER 18, 2023

More Like This: Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman Essence Fest 2023: Inside its Top 10 Experiential Activations Simone White, svp-AfroTech and live events, leads these experiences’ operations, production and programming. Simone White, SVP-AfroTech and Live Events at Blavity Inc.

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Nunify

JULY 10, 2023

The use of mobile event apps is now crucial to ensure a successful, seamless and profitable event. Here, we explore five compelling reasons why your event needs an event app in 2023. Go Green – Run Sustainable Events Climate change is no longer a myth or a distant threat. It’s here and now.

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Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing? It isn’t about you.

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Nunify

DECEMBER 10, 2022

Event sponsorship is when an organization or an individual offers assistance to an event in exchange of something invaluable. You can get sponsors for any kind of event — hybrid, in-person, or virtual. A sponsor can be a brand, non-profit, agency, or individuals such as social media influencers. Prize sponsors.

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Eventscase Blog

JULY 27, 2023

Successful events are the lifeblood of a thriving marketing strategy. Whether you’re an aspiring digital marketer behind a food startup or a B2B supplier based in the aerospace industry, event branding is exactly what you need to stand out among the competition. Marketing an event isn’t a piece of cake.

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Socio Events

NOVEMBER 29, 2022

Here are some event gamification ideas for what you could do based on your goals: Provide sponsors and exhibitors with codes to be given out during sessions that they’re included in. Or, maybe they can share the code on social media — the decision is theirs to make. Promotion is another huge part of increasing participation.

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Event Marketer

APRIL 17, 2023

James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail. Paramount+ employed social media and digital marketing tactics to get the word out about The Lodge, as well as joined with SXSW as an official event partner.

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Socio Events

FEBRUARY 24, 2023

Event promotion and pre-event marketing play an essential role in driving registrations. But it takes more than publishing an event page or blog post and calling it a day. The importance of event promotion Crafting a strategic event promotion plan should be a key part of your overall marketing strategy.

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SpotMe Blog

OCTOBER 27, 2022

Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. .

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Guidebook

MAY 16, 2023

Download the modern event planning guide Benefits of Event Planning Software There are many moving parts to event planning. This includes details most people never consider, such as recruiting speakers for the event and marketing the event. After all, it’s the marketing that gets people to the event.

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Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.”

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