Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events.

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Bizzabo

JANUARY 22, 2021

Event Trend: The Rise of Hybrid Events. 97% of event professionals believe we will see more hybrid events in 2021. That’s why hybrid events will become the new normal, combining the best of digital and live experiences. It’s hard to predict but here are some ways hybrid events could emerge in 2021.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensuring registered attendees show up to your event.

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Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. “I It was a win-win.

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PCMA Convene

AUGUST 31, 2020

It will be interesting to see how virtual CES 2021 addresses these challenges in January. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Sponsor benefits that go beyond the dates of the virtual event. Sponsor Success.

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Eventtia

SEPTEMBER 2, 2022

Monetizing and generating revenue from your event allows you to recover the investment you’ve made in planning the event. Meaning, that if you can generate more revenue, technically, you can invest more money to plan a better event (i.e., more expensive venue, more expensive talents/keynote speakers, and so on.). ?

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Expo Pass

JANUARY 13, 2022

There’s no doubt that 2021 was the year of change in the event industry. From one minute to the next, it seemed like everything we all knew about planning events was being jumbled up and rearranged. Event marketing is going next-level. Events that stand out from the rest know how to keep their audience excited.

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Planning Pod

AUGUST 24, 2019

Summary: Learn how to market events of all kinds, from market research, branding and pricing to event websites , content marketing, social media and post-event followup. What is event marketing? Why is event marketing important? Ensure registered attendees show up to your event.

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Event Marketing Marketing Social Media Speakers 60

Socio Events

JUNE 14, 2021

Hybrid events are the new frontier, a creative brainchild of in-person and virtual events that allow event organizers to produce a highly engaging experience for attendees, whether in-person or virtual. An immersive, attendance-boosting hybrid event that excites speakers and delights attendees. The result?

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Hubilo Blog

APRIL 20, 2021

In this guide, you will get familiar with 15 marketing strategies that will help you promote your virtual conference in 2021. But how to find out who would be interested in your event? For instance, if you simply write something like “ Sign up to attend our Virtual SEO Summit 2021 next month. Let’s begin!

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Nunify

FEBRUARY 12, 2023

Generate a list of 10 event sponsors for the fintech industry The list surely got narrowed down with more relevant names. How about we check if one of these brands are open for sponsorship. Would you know if Mastercard is open to event sponsorship ? Do you know who to reach in the marketing or sponsorship department ?

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Event Marketer

OCTOBER 19, 2021

Themed as a “global family reunion,” and hosted by Soledad O’Brien, the hybrid event offered cinematic live broadcasts, entertainment, including a performance by the Foo Fighters, celebrity speakers Will Smith, Jason Sudeikis and Jane Fonda, as well as community-building programming and philanthropy. Agency: George P.

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Tech Sponsorships 2021 Sustainability 92

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

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Bizzabo

NOVEMBER 23, 2020

Everything you need to know about hosting high-quality virtual events in 2020 and 2021. Virtual events have exploded in popularity due to the circumstances of 2020 — and we don't see this trend changing anytime soon. Our intention was to build community, inspire creativity, and drive purpose within the events industry.

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Bizzabo

FEBRUARY 4, 2021

Goals will guide what you should measure to determine event success. Whether your main objective is to increase audience engagement , maximize revenue, or obtain more event sponsorships , this list will help you gauge event success. In an ideal world, everyone who registered would attend your event.

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Event Leadership Institute

NOVEMBER 18, 2020

Read on for a glimpse behind the scenes from the team that planned and produced this year’s wildly successful virtual event – which drew nearly 3X the expected registrations , filled CloudBees’ sales pipeline immediately with hot leads , and had sponsors signing on for 2021 before the event was complete. Speaker Prep.

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Eventsforce

JULY 21, 2021

As lockdowns restrictions ease and borders open again, hybrid events will become critical for event planners across the globe. In fact, a new research study from Eventsforce shows that 58% of organizers are running hybrid events in 2021 – with another 17% in 2022. Many planners offer sponsorship packages.

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SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Conferences tend to be larger events that can last days or weeks, depending on the purpose, as opposed to shorter events such as webinars. Virtual Conference vs. Virtual Event: What’s the Difference?

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Socio Events

OCTOBER 11, 2022

This involves creating a comprehensive event plan, which is a document that defines all the logistics involved in hosting a successful event. An event plan typically covers: Budget Venue Target audience Event date and details Event promotion Sponsors, vendors, speakers, and special guests. But the good news?

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Nunify

OCTOBER 15, 2021

In State of the Events statistics for 2021, they’ve found that the percentage of success of virtual events for their business, between “very successful” and “somewhat successful,” is a combined 91.2%. That’s an enormous positive turnout for how well online events are for businesses and their effectiveness.

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Bizzabo

FEBRUARY 5, 2021

In this article, we will show you the best ways to maximize event engagement at your next event. More than half (67.7%) of event marketers find it more difficult to keep attendees engaged during sessions at virtual events. Below is an excellent example of virtual event sponsorship. Let's dive in!

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Hubilo Blog

MARCH 16, 2021

The week-long virtual event has something for everyone in the SEO business, so its audience simply can’t be wrong even if they attended just some of the days (aside from the fact that it’s free). However, getting ‘well-known’ sponsors that align with your brand’s goals and objectives on-board, truly helps elevate your event.

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Nunify

SEPTEMBER 28, 2022

With more and more noise, marketers are having to rethink how to stand out and engage. As per BrightTalk , In 2021 webinars (81%) is the preferred content format by professionals, followed by online courses and virtual events. This case study of Samsung is a great example of influencer marketing.

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Event Marketer

MARCH 23, 2022

The organizers and sponsors behind the South by Southwest (SXSW) conference and festivals have been “keeping Austin weird” since the annual event was established in 1987. In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. VOLKSWAGEN.

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PCMA Convene

MARCH 2, 2020

Liz Lathan (left) and Nicole Osibodu dreamed up the Secret Family Reunion after hearing feedback from another Haute Dokimazo event. They realized that conversations outside sessions — real talk between attendees rather than a passive speaker-listener scenario — had great value and should be encouraged. Is that world peace?

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Bizzabo

JULY 23, 2020

What’s even better is that the company is also leveraging these relationships to drive sponsorship revenue. Forbes is known for its business coverage and popular lists like “The World’s Billionaires” and “30 and under 30,” but the company also has a longstanding events business. Source: Forbes. The New York Times.

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SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

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Event Industry News

JULY 4, 2022

It’s hard not to see every event supplier providing for the burgeoning 2022 calendar on the back of such a lean, unpredictable 2021, as a superhero. With end-to-end functionality, event organizers can leverage RainFocus for every event need, whether their events are virtual, physical, or hybrid.

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