Event Marketer

SEPTEMBER 8, 2021

The editors of Event Marketer have announced the 2021 Ex Awards and Experience Design & Technology Awards finalists—the best experiential marketing campaigns of the year, and the best use of design, social media, A/V and event technology, produced by the most innovative brands and agencies.

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Event Marketer

SEPTEMBER 28, 2021

Our annual guide to the top 100 agencies serving the event marketing industry. It’s year two of a global pandemic that has systematically, with every wave, challenged the event industry and stretched its players’ creativity and patience more than anyone ever thought possible. Meet the Top 100 Event Agencies of 2021.

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Event Marketer

JANUARY 12, 2022

Presenting 150 experiential marketing case studies of excellence. After everything the industry has been through, it was more important than ever to celebrate the incredible achievements (and yes, pivots) made by event marketers in the wake of the pandemic. Here’s to a new chapter of smarter, stronger event marketing. .

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Event Marketer

DECEMBER 21, 2021

The last 21 months have proven that the challenges women in the event marketing industry face are unique and constantly evolving. The survey revealed that 42 percent of women say they have been “often” or “almost always” burned out in 2021, compared to 32 percent in 2020. Let’s meet this year’s roster of Women in Events.

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Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era Event Marketing Plan. An Adrenaline-Filled Future.

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Event Marketer

JUNE 28, 2021

The partners, products and places event marketers need to plan and produce successful events in 2021—and beyond. We created The 2021 Guide to Getting Back to Live to help you find the venues, services and expertise you need to make the rest of 2021 and 2022 one for the record books. GES Events.

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Event Marketer

JULY 12, 2021

But in the midst of this tumultuous time a silver lining has surfaced: Event marketers have come out the other side with a more diverse skillset, a more sophisticated understanding of the customer journey and overall marketing mix and the ever-important ability to pivot on a dime. Embrace Integrated Marketing.

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Marketo Events

APRIL 6, 2021

As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

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Event Marketer

JULY 13, 2021

The latest edition of Event Track 2021 takes a look at the impact of the pandemic on in-person experiences—and analyzes that impact to help with the recovery and re-activation period we’re entering. … The post Event Track 2021 appeared first on Event Marketer.

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Eventtia

JULY 9, 2021

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event.

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Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City. This year’s competition, taking place Aug. IHG HOTELS & RESORTS.

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Event Marketer

OCTOBER 14, 2021

In 2021, the industry’s longest-running recognition initiatives for the experiential industry became one supersized program at a luncheon gala during the Experiential Marketing Summit—the combined Ex Awards + Experience Design & Technology Awards. The post Video: The 2021 Ex Awards and EDTAs appeared first on Event Marketer.

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PCMA Convene

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

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Event Marketer

OCTOBER 11, 2021

In our exclusive Q&As, leader marketers talk shop on en vogue industry tactics, company wins and navigating a disrupted event marketing landscape. Pore over shining examples of events and activations that showcase the depth and breadth of the work the industry’s top shops are producing. LEO Events.

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Bizzabo

JULY 20, 2021

Agents of Hybrid welcomed speakers and thought leaders from the most well-respected events and brands in the industry: Money 20/20, Peloton, HubSpot, and Bloomberg - just to name a few. Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022.

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Event Marketer

JUNE 28, 2021

In a year marked by uncertainty, one thing’s for sure: the b-to-b event marketing world is in good hands. The post Introducing the 2021 Dream Team…The Sharpest Minds in B-to-B Events appeared first on Event Marketer.

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Bizzabo

DECEMBER 4, 2020

Almost 6,000 event marketers registered for (Almost) HYBRID to discuss the future of events. Last week, thousands of event marketing professionals from all over the world tuned in live for our second virtual summit: (Almost) HYBRID. Eran’s keynote reminded us to embrace the future of events.

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Smart Meetings

DECEMBER 29, 2021

In this webinar, hosted by Cvent’s Alyssa Peltier and Julie Haddox, share content’s relation to the event marketer and what creating compelling content really means. The post Best of 2021: Career Accelerator Webinars appeared first on Smart Meetings. You’ll find worthwhile tips from field experts in there, as well.

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Event Industry News

OCTOBER 29, 2021

presented by Abi Cannons of RX Global together with Rachel Stephan from Snöball Event Marketing. All the event tech hotspots. Event Tech Live 2021 will be in-person at the Old Truman Brewery on 3-4 November and online from November 1-5. The waiting is done. The future starts on Monday!”.

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Event Birdie

JANUARY 26, 2021

Even with the possibility of a vaccine in the coming months, predicting how the events industry will forge forward in 2021 is a tricky task. Despite that uncertainty I still hold a lot of hope and optimism for the events market in 2021. The post 2021 Event Trends and Predictions appeared first on Event Birdie.

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Event Industry News

DECEMBER 9, 2020

TEMBO IMPACT is receiving a significant number of enquiries regarding our services, specifically for launch events. Although currently embargoed for disclosure, these events are all slated for 2021. . In the last few months, I’ve heard about multiple launches and I expect to hear about a lot more as we go into 2021.”.

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Evvnt

OCTOBER 12, 2021

PRESS RELEASE – New York, NY — (October 13, 2021) – Evvnt Inc. the industry leader in event marketing, event discovery and event ticketing, today announced an integration of its platform with Adams Publishing Group. The post Evvnt Inc.

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Event Marketer

NOVEMBER 8, 2021

Our favorite aspect: The Backyard Party didn’t start until halfway through the event, but promised an array of surprises, which built anticipation and kept us engaged in the experience. Well played, Sephora—attendee attrition at virtual events is very real. “In

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Event Marketer

JANUARY 12, 2022

Check out all of the 2021 Ex Award-winning campaigns here. The post Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’ appeared first on Event Marketer. And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season.

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Bizzabo

OCTOBER 29, 2020

In order to discover what predictions the industry has, we surveyed almost 400 event marketing professionals in mid-senior level positions. We uncovered valuable insights that point to what the future of events will look like. The Majority of marketers (63%) plan to resume in-person meetings in 2021.

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Picatic by Eventbrite

MAY 12, 2022

In 2021, creators on Eventbrite sold 290 million tickets to more than 83 million event goers. You produced over 5 million events — an all-time high. Thanks to your one-of-a-kind live events (across 180 countries), event-goers are coming together and feeling the power of connection.

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Exhibitor Magazine

APRIL 21, 2021

EXHIBITOR magazine, the leader in trade show and corporate event marketing education, recently announced its 2021 Best of CES award winners. The pro.

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Conferences that Work

OCTOBER 9, 2023

Here’s what I wrote about this in 2021: “Tip: If you…want to get someone like me to speak at your meeting, try including what you will offer for fee and expense reimbursement in your initial request. Initial offers of payment are so rare, your inquiry will immediately rise to the top of my pile.”

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SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events.

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Picatic by Eventbrite

OCTOBER 22, 2021

Halloween 2021 may be hurtling towards us but there’s still time to throw a spooktacular shindig. People in the UK spent £474 million celebrating Halloween in 2019, making it the nation’s top profit-generating holiday after Christmas and Easter. This is welcome news.

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Bizzabo

FEBRUARY 1, 2021

What does it take to fully engage your event attendees in a virtual or hybrid setting? Read on to learn the ins and outs of audience engagement in 2021 and beyond. Keeping attendees actively engaged throughout the entire experience is instrumental in the overall success of your event. Understanding your Event Attendee.

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InGo

JANUARY 4, 2021

For event marketers, years’ worth of digital transformation took place last year within just a few months, ushering in a new era of change and challenge. The sudden explosion of virtual events has also increased competition for your audience and there is a real risk of losing them – and your market share.

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IMG

MAY 22, 2023

Amanda Ma , CEO & Founder of Innovate Marketing Group, and Sara Rosas , BizzDev Manager at IMG. Mark Henneberger , VP of Creative Services, Walmart Click here to see the 2021 speakers list The post EventUp Podcast | 2-Year Anniversary first appeared on Innovate Marketing Group, Inc.

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Event Industry News

MAY 10, 2021

From 2021 onwards, the market is expected to recover under changed conditions. ” Structural changes in the market. Both quantitatively and qualitatively, the German event market underwent structural change last year. Event venues significantly reduced their capacity due to safety and social distancing rules.

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. 1 challenge for b-to-b event marketers.

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Event Marketer

APRIL 30, 2024

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. She succeeds Mitch Barns, who has been CEO since April 2021. Featured Image: iStock/ kbeis The post April: Event Industry People, Deals, and Moves appeared first on Event Marketer.

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Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the fundamentals of your event.

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