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Introducing the 2021 Event Planning Playbook

Event Farm

So we set out to compile all the knowledge we’ve gathered so far this year to create the 2021 Event Planning Playbook and provide the answers you seek to give your traditional playbook a massive upgrade. Like the venue, they must agree with your compliance protocols before you sign the contract. Planning the event layout.

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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Podcast: Spelfie app makes space for branding

Event Industry News

Launched last year, Spelfie is an out of this world marketing opportunity for live events. Hand in hand with Airbus’ technology, bookable weeks, months, even years ahead, the app synchronises with a satellite in position. To keep up to date with all the news, subscribe for free here.

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Hybrid Event Best Practices: A Virtual-First Approach

Eventmobi

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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The Complete Step-by-Step Festival Planning Guide for 2021

InitLive

Step 5) Build out your marketing plan for your festival. Once you have found that perfect venue, you need to set a date, sign a contract, stay within budget, and make payments. Step 5) Build out your marketing plan for your festival. It is important to ensure you have a unique sales proposition in all your marketing messages.

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Eventbase booming with return to live events

Event Industry News

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . Adopting a Remote First, Flex-Work Approach.