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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Must Know Virtual Event Statistics For Your Event Marketing strategy

Nunify

Since 2020 the event industry has aggressively adopted virtual events. What started off as an alternative to live events during the 2020 pandemic, has now become a must have format for event professionals in the future. Bizzabo , 2020). 30% delivered food & beverages to keep them engaged. Forrester , 2021 ).

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. Aleco Azqueta.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. In addition to the courts, the brand provided an open-air lounge offering food and drinks. The cocktail and various bites are being served across the stadium, while a Frozen Honey Deuce is available in the Food Village. MERCEDES-BENZ.

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Taking Meetings and Exhibitions on the Road

PCMA Convene

Halfway across the world in Santa Monica, California, the team behind the Progressive International Motorcycle Show (IMS) announced the cancellation of their indoor shows for 2020, which have traditionally taken place inside convention centers, and their plan to replace them in 2021 with outdoor shows. Gaia Santoro. Tracy Harris.

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How to Organize an Awards Ceremony

Eventtia

2019-2020 awards season is now in full swing for many industries. Key line items in your budget should include venue cost, food and beverage, operations, décor, trophies, live entertainment, security, and AV. There should be an event chair and sub-committees in charge of sponsorships, marketing, and food and beverage.

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Here’s Why Technology Should Be At The Core Of Your Event Strategy

Endless Events

Some might even say that the event tech evolved more since March 2020 than in the entire decade before that! Depending on your event, you might be interested in measuring attendee satisfaction, gross revenue, sponsorship satisfaction, NPS, or session analytics. Event Budgets: Traditional, Category-Based Mindset.