The Challenge of Virtualizing Trade Shows and Exhibit Halls
PCMA Convene
FEBRUARY 1, 2021
Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. There’s no such thing as a virtual exhibition, said Jochen Witt during a Web Summit 2020 panel discussion in December. It’s up to trade-show organizers to keep that spark alive.
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