PCMA Convene
JULY 3, 2017
These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.
Eventbase
DECEMBER 10, 2019
Throughout the 2010’s, the event industry underwent massive change as technology evolved at an unprecedented rate. From placing the exhibition hall directly in front of the keynote arena to hosting happy hours on the trade show floor, exhibitors will play a greater role in the overall event experience.
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Event Marketer
JULY 3, 2023
The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.
Bizzabo
DECEMBER 17, 2018
Event Sponsorship. Event Sponsorship Statistics. 12k is the average sponsorship size. 77% of businesses will outsource some part of sponsorship management to agencies. Only 4% of marketers are “completely satisfied” with their ability to measure ROI on sponsorships. Otherwise, scroll onward! Top Event Statistics.
Bizzabo
MAY 18, 2018
During the 2010 New York Fashion Week, Ben Sherman set up their Soho New York location to have shirts hanging outside their window ripe for the taking. 15) Coca Cola - 2012 Olympics Sponsorship. Main Takeaway: Sponsorship isn’t cheap, but when strategically chosen, it can greatly amplify the reach of your brand.
Event Industry News
JULY 4, 2022
Family owned and operated since 2010, Davis Trackhire has quickly gained a reputation among the Outdoor Events sector as one of the most professional, reliable and customer-focused temporary access suppliers in the industry. Which is really just our way of saying, “We know you got this. But we’re always here if you need anything.”.
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