PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Event Marketer

JULY 3, 2023

The 2022 Cannes sponsorship served as the first touchpoint of what would ultimately become a multichannel, b-to-b-to-c Find Your People campaign anchored by an experiential strategy that transformed the brand’s digital product into a living, breathing representation of the platform, and the people that power it.

2023 85

2023 Fashion Advertising Sponsorships 85

Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. 13) Facebook - Facebook IQ Road Show. 15) Coca Cola - 2012 Olympics Sponsorship. 12) Ben Sherman - Nicked! Source: AdAge.

Marketing 62

Marketing 2014 Fashion Social Media 62

Bizzabo

DECEMBER 17, 2018

Event Sponsorship. Social Media Promotion. App powered events generate 42% more social media impressions. Event Sponsorship Statistics. 12k is the average sponsorship size. 77% of businesses will outsource some part of sponsorship management to agencies. Google & Ipsos Media CT , 2014).

Event Marketing 98

Event Marketing 2019 Marketing 2014 98