article thumbnail

Ukraine Humanitarian Crisis: How the Events Industry is Helping

PCMA Convene

GSMA , organizer of the technology show Mobile World Congress, canceled the Russian Pavilion at the Feb. Messe Frankfurt , the world’s largest trade fair, congress, and event organizer, released a statement calling for peace and announcing it was suspending events at its Moscow-based subsidiary, Messe Frankfurt RUS, until further notice.

article thumbnail

Agency Spotlight: TRO

Event Industry News

With the rise of technology and the boundaries between real, augmented and virtual worlds becoming more blurred, our dedicated business unit – called Cassette – are experts in storytelling which uses creative technology to enhance analogue environments?. Marketing is always defined by disciplines – TV, OOH, digital, live etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

EventsTag acquires RFID event engagement platform, Excelerated Apps

Event Industry News

EventsTag, the London-based tech platform that creates unique live event experiences for some of the world’s most well-known brands, has acquired RFID event engagement platform, Excelerated Apps – who also trade under the name We are Interact.

article thumbnail

The 6 Best Hybrid Event Examples of 2021 (So far)

Bizzabo

In November 2020 they came out swinging, running their first hybrid event: a live wine tasting in Moscow. Finns would descend on the capital to experiment with tech and show off their latest inventions. See how one of the leading software analysts in the world is evaluating the technology that will power the hybrid future.

2021 87
article thumbnail

25 Ingenious Offline Marketing Examples

Bizzabo

As part of the 2014 Winter Olympics Sochi promotional campaign, a special train ticketing machine was built in the Vystavochnaya station, west of Moscow. Main Takeaway: Incorporating different digital and technological influences in your offline strategies can be effective ways in engaging your audience. Especially if it’s novel.

article thumbnail

3 Non-Event Planning Books Every Event Planner Should Read

Attendify

But, despite the fact that I’m the founder of an event technology company and a diehard attendee-experience advocate , few of these books piqued my interest. That’s not to say that some of them aren’t inherently valuable to event professionals. And there’s no doubt that AI’s impact on events is just getting started.