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Ukraine Humanitarian Crisis: How the Events Industry is Helping

PCMA Convene

Messe Frankfurt , the world’s largest trade fair, congress, and event organizer, released a statement calling for peace and announcing it was suspending events at its Moscow-based subsidiary, Messe Frankfurt RUS, until further notice. The current events contradict the mission and values of our company,” CEO and President Wolfram N.

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Agency Spotlight: TRO

Event Industry News

Designed to enable compelling content creation, we created a dramatic urban environment in Moscow for our key influencers to take centre-stage in a series of freestyle football challenges – with the new adidas World Cup match ball at the very heart of the experiences. Marketing is always defined by disciplines – TV, OOH, digital, live etc.

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The 6 Best Hybrid Event Examples of 2021 (So far)

Bizzabo

In November 2020 they came out swinging, running their first hybrid event: a live wine tasting in Moscow. Finns would descend on the capital to experiment with tech and show off their latest inventions. That’s a question Austrian Wine has been struggling with since the pandemic first struck.

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EventsTag acquires RFID event engagement platform, Excelerated Apps

Event Industry News

EventsTag, the London-based tech platform that creates unique live event experiences for some of the world’s most well-known brands, has acquired RFID event engagement platform, Excelerated Apps – who also trade under the name We are Interact.

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3 Non-Event Planning Books Every Event Planner Should Read

Attendify

What’s in it for event organizers: Machine-learning-driven features like session recommendations and content sentiment analysis are just a couple of the exciting innovation curves the event tech industry has recently introduced. And there’s no doubt that AI’s impact on events is just getting started.

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25 Ingenious Offline Marketing Examples

Bizzabo

As part of the 2014 Winter Olympics Sochi promotional campaign, a special train ticketing machine was built in the Vystavochnaya station, west of Moscow. Main Takeaway: Be it VR and AR or something entirely different, it’s worth keeping tabs on the latest tech trends. 1) 2014 Winter Olympics - 30 Squats for a Train Ticket.