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An Audience-First Approach to Meeting Design

SmartMeetings

Meeting planners face the same problems as social media managers—competing for the time and attention of potential attendees. As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meeting design to craft a truly relevant event, which target audiences will not want to miss.

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How Hybrid Is Taking Center Stage in Convention Centers

PCMA Convene

When looking for sites for hybrid meetings, more than one-third of respondents to Convene’ s Recovery Dashboard surveys conducted in late summer and fall were looking for venues with broadcasting facilities — and convention centers around the world have worked quickly to meet the demand. In Washington, D.C., Explore St.

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. But despite all of these shiny new additions, the one thing the CVB keeps hearing from meeting planners is, why Oklahoma City?

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What I wear for running

Conferences that Work

Pre-pandemic, I traveled fairly frequently for my work as a consultant on meeting design and facilitator of meetings, and would try to run a couple of miles every day, wherever I was. Over the last year, that’s included Arizona (at 5,000′ elevation), the Caribbean, Boston, Estonia, Washington, D.C.,

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PCMA’s 20 in Their Twenties Class of 2017

PCMA Convene

Because the meeting and event professionals who are honored are rather young and already quite accomplished. As a “government” meeting planner, I am con-stantly challenged with limited budgets, outdated technology, and long-lasting traditions. What’s the best day you’ve had in the meetings industry so far?

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