SmartMeetings

MAY 6, 2019

Just like social media, event planning relies heavily on understanding ever-changing consumer preferences and behaviors. Meeting planners face the same problems as social media managers—competing for the time and attention of potential attendees. Not sure where to start? The Independent Traveler.

Meeting Design 85

Meeting Design Meetings Social Media B2B 85

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. But despite all of these shiny new additions, the one thing the CVB keeps hearing from meeting planners is, why Oklahoma City?

Marketing 81

Marketing Meetings Social Media 2013 81

PCMA Convene

JANUARY 3, 2017

Because the meeting and event professionals who are honored are rather young and already quite accomplished. As a “government” meeting planner, I am con-stantly challenged with limited budgets, outdated technology, and long-lasting traditions. What’s the best day you’ve had in the meetings industry so far?

2017 69

2017 Education Hospitality Meetings 69