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An Audience-First Approach to Meeting Design

SmartMeetings

Just like social media, event planning relies heavily on understanding ever-changing consumer preferences and behaviors. Meeting planners face the same problems as social media managers—competing for the time and attention of potential attendees. Corrine Turke is a senior account executive at the Washington, D.C.,

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Why choose a leisure-travel writer instead of a traditional meeting planner? And I love that they want to tap us to tell the story of the destination as a whole while it’s built from the ground up, rather than simply rattling o the capacity of the destination’s convention spaces for meeting designers. They’re quite popular.

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PCMA’s 20 in Their Twenties Class of 2017

PCMA Convene

A few months before this announcement, I had a large conference where I pushed attendees further than they wanted to go by incorporating QR codes, iPads, and social media throughout the entire program. Director of Registration Meeting Management Services Washington, D.C., Washington, D.C.,

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