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Why Relationships Matter: 25 Years

The Castle Group

Who knew that an account director/client relationship – one that grew as a result of a CEO who was chronically late for meetings – would result in an award-winning business celebrating its 25th anniversary ? Castle has endured through two recessions, major life events and a pandemic. And that “forward” really does feel FAST.

B2C 98
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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

What the impact of a younger generation means for the future of the meeting industry No two generations are the same. Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages.

Meetings 105
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Celebrate Ada Lovelace at De Vere Horsley Estate

Prestige Events Magazine

Every year the second Tuesday of October marks Ada Lovelace Day (12 th October 2021), founded in 2009 in recognition of Ada’s ground-breaking contribution to computer technology, and to celebrate the achievements of women in science, technology, engineering, and maths (STEM). Impress your guests.

2009 98
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4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

According to new Accenture research, two-thirds of consumers prefer to purchase from companies that stand for a purpose and reflect their own values and beliefs. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.” Create Purpose-Driven Campaigns.

Marketing 167
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Science and Art Meet in Heidelberg

PCMA Convene

It wasn’t long, but time enough for me to understand why visitors ranging from 18th-century German writer Johann Wolfgang von Goethe to American humorist Mark Twain were so charmed by Heidelberg, home to Germany’s first university and the picturesque ruins of Heidelberg Castle. GOING OLD SCHOOL. Next up was a guided tour of Old Town.

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4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

According to new Accenture research, two-thirds of consumers prefer to purchase from companies that stand for a purpose and reflect their own values and beliefs. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.” Create Purpose-Driven Campaigns.

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26 Minneapolis Event Venues Your Attendees Will Love

Bizzabo

They describe their style as old world elegance meets new world chic. If that wasn’t enough, they also host their own Ghost Tours in the historic basement. This next venue holds the title of the first women-owned microbrewery in all of Minnesota. The American Swedish Institute is a Harry Potter-esque castle come to life.

Venues 48