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How to Manage Client Expectations Versus Budget

The Planner's Lounge

How many times have you sat down with a new client to discuss their vision and they pull out an elaborate Pinterest board filled with amazing inspiration? They explain all the things they are dreaming of and then tell you their budget. You realize that their dream and financial reality are MILES apart.

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Creating a Winning Event Proposal: A Step-by-Step Guide  

ePly

And while that all sounds great, you might be wondering exactly how you should go about doing that. Where do you start and how? First off, you’ll need a step-by-step guide that will show you where and how to begin. Then it should show you how to conclude your event proposal, how to market it, and bring it to life.

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Social Media for Wedding Planners: Tips From Shaun Gray On How To Build a Lucrative Social Following

Planning Pod

More than 6,800 actively-engaged subscribers, stronger vendor relationships, additional local bookings, client inquiries from around the country, and new digitized revenue opportunities. Instead, show your online subscribers how you made them or share a story of what inspired you and what they can do to find their own inspiration.

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2024 Agency Roundtable: Executive Perspectives, Part 2

Event Marketer

Often brands come to us with big expectations on a limited budget wanting their activation to drive awareness through conversion. DEB LEMON, ON BOARD EXPERIENTIAL: I think they start with what they think they want and then by the time you get through it, you have evolved your ROI to be what it should be based on the budget.

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How to Build Your Wedding Planning Brand

The Planner's Lounge

A strong brand identity helps you stand out in a competitive market and connects you with clients who share your vision and values. Your UVP is the foundation of your brand and the key to attracting your ideal clients. Include a portfolio of past weddings, client testimonials, and a blog to showcase your expertise.

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2024 Agency Roundtable: Executive Perspectives, Part 1

Event Marketer

Add to that, 2023 was the year that the industry had to prove its value (again, if you’ve been in the business for a while), or, anew to a whole new crop of clients and brand-side event organizations. CHRISTINE CAPONE, MKG: It’s a very custom conversation depending on the client that we’re speaking to.

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Budget Financial Meetings: Doing More with Less

SmartMeetings

The economy was humming along before the coronavirus hit, but even then the majority of meeting planners in the financial and insurance industries were keeping their budgets in neutral. While budgets may be stagnant, planners are still under pressure to deliver memorable experiences and raise the bar from one event to the next.