First-time Formula 1 Sponsor Liquid I.V. Talks Miami Grand Prix, Hydration Inspiration
Event Marketer
MAY 9, 2024
With the Florida heat reaching 85 degrees, it was essential for race fans to stay hydrated, and sponsor Liquid I.V. amplified brand awareness over the weekend with social content, influencers, signage, branded reusable sampling cups and a new brand campaign video spot projected around the campus grounds. Liquid I.V. had them covered.
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