Attendease

SEPTEMBER 6, 2023

The COVID-19 pandemic accelerated the adoption of hybrid and virtual events. This led to a quick shift in how to approach one’s virtual event marketing strategy. Event organizers knew they had to adapt quickly or businesses would crumble.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Attendease

JANUARY 3, 2024

Whether you’re hosting a keynote speech or a conference, your association can leverage engaging events to build member loyalty and make connections in your industry. That said, planning an event is one thing, but getting attendees through the door is another. Pain points and challenges. Preferred communication channels.

Event Marketing 195

Event Marketing Marketing Event Management Social Media 195

Attendease

OCTOBER 12, 2022

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Marketing 369

Marketing Events 2017 Event Planning 369

EventMB

OCTOBER 27, 2021

Events are seen as an offline activity yet they collect a huge amount of data that, when packaged properly, can empower sales and marketing teams. One way to do this is by scoring event interactions. Events have always been a major facet […]. We delve into what scoring is and how you can set it up.

Marketing 181

Marketing Events Event Technology Technology 181

Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Key insights from the report: Exhibit marketer demographics are shifting.

2024 71

2024 2023 Marketing Meetings 71

EventMB

JANUARY 30, 2019

A lot has changed since we published the first edition of The Future of Event Marketing. Events have become the most popular marketing strategy for 2019, with a surge in event experiences and fall in event marketing through organic social media.

Event Marketing 149

Event Marketing Marketing Social Media 2019 149

EventMB

MAY 7, 2021

In our efforts to keep track of the state of the event industry, we surveyed EventMB readers in February/March 2021 on a number of different questions related to their experience and how they see the industry developing. The post State of the Event Industry Report: Q1 2021 by EventMB Studio Team appeared first on [link].

2021 238

2021 Event Management Events Marketing 238

Picatic by Eventbrite

NOVEMBER 21, 2018

This is a guest post by Megan O’Neill, Senior Content Marketing Manager at Animoto. In 2018, 95% of events that used video said it was effective. Yet 57% of events still aren’t using video, according to Eventbrite’s 2019 Pulse Report.

Event Marketing 368

Event Marketing Marketing 2018 2019 368

IMG

FEBRUARY 13, 2024

Explore the trends, innovations, and strategic insights shaping 2024’s events landscape. Whether you’re a seasoned professional or an enthusiast, this report is your gateway to understanding the pulse of the events world in 2024. Multi-region event series to champion DE&I, and foster a sense of belonging.

2024 195

2024 Entertainment Sustainability Events 195

eventplanner

JULY 23, 2023

According to the IPA Bellwether Report (Q2 2023), companies are allocating a larger portion again of their marketing budgets towards live events. The report, which offers a breakdown of UK multinationals' budget adjustments, demonstrated a marked increase

Marketing 52

Marketing Event Marketing 2023 Events 52

Event Marketer

APRIL 18, 2024

The post Field Report: Inside the ‘Once-in-a-lifetime’ Mercedes-Benz Hospitality Experience at the Masters appeared first on Event Marketer. We were lucky enough to experience this drive into the 2024 tournament, held April 8-14 in Augusta, GA, thanks to an invitation from Mercedes-Benz for its Masters Experience.

Hospitality 108

Hospitality 2024 Event Marketing Marketing 108

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

2024 136

2024 Event Marketing Marketing Social Media 136

Eventscase Blog

MARCH 14, 2024

A post event report is an essential document that provides a comprehensive analysis of an event’s success, challenges, and outcomes. They serve as a valuable tool for event organisers and stakeholders. Importance of a post event report Post event reports play a crucial role in the event management process.

Financial 52

Financial Event Apps Trade Shows Social Media 52

Event Industry News

DECEMBER 28, 2022

‘The world’s only communications cloud for events, public relations, and investor relations’, Notified, released its annual Benchmark Report in September.

2022 105

2022 Event Marketing Marketing Events 105

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

EventMB

APRIL 25, 2018

Moment Marketing is one of the most important trends shaping events in 2018. Learn all about it in this new report. Moment Marketing is the latest trend taking the event industry by storm. The post The Rise of Moment Marketing in Events [Free Report] by Julius Solaris appeared first on [link].

Marketing 99

Marketing Social Media 2018 Events 99

Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

Marketing 105

Marketing Social Media Advertising B2B 105

Event Farm

JANUARY 3, 2017

This post was originally published on Attend by Event Farm 's blog and was written by Phoebe Farber. With Salesforce, it's easiest to report on the “Primary Campaign Source” for an opportunity, but there are many reasons why that might not tell the full story.

Marketing 196

Marketing Conference Sponsorships Tech 196

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Marketing 147

Marketing Social Media Event Marketing Events 147

Event Industry News

MARCH 27, 2023

The Events Industry Alliance (EIA) – the collective associations of AEO, AEV and ESSA, is pleased to publish the seventh Size and Scale Index for Exhibitions (SASiE) report.

2022 80

2022 Events Event Design Event Marketing 80

Eventbrite UK

JANUARY 18, 2018

Download the final report here. The post Lifecycle Marketing for Arts Audiences – An Eventbrite/REMIX report appeared first on Eventbrite UK Blog. We teamed up with REMIX Global Summits to find out how arts organisations can create personalised audience journeys.

Marketing 111

Marketing Entertainment Event Marketing Event Management 111

MeetingsNet

OCTOBER 6, 2023

Knowland’s report on year-over-year events growth says Nashville’s meetings scene jumped more than 30 percent in September. Its meeting-volume report for September was released October 5, and it shows growth for the events industry is strong. Knowland’s research found that September’s event volume increased 21.7

Healthcare 116

Healthcare Marketing Banking Meetings 116

Event Industry News

NOVEMBER 7, 2023

Cvent, a market-leading meetings, events and hospitality technology provider, has published the latest instalment of the Cvent Planner Sourcing Report: Europe Edition October 2023.

2023 69

2023 Hospitality Technology Marketing 69

Guidebook

MARCH 6, 2024

Congratulations if you just hosted your event or are about to host it! However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Events are rarely a one-time done-and-dusted affair. What is Post-Event Marketing? Why is it Important?

Event Apps 78

Event Apps Event Marketing Marketing Social Media 78

Event Industry News

MARCH 12, 2024

Honest ticket resale marketplace Tixel and entertainment marketing agency Bolster have joined forces to delve into the state of live events and ticketing, with their first-ever UK and Ireland-focused report.

Entertainment 59

Entertainment Marketing Events Event Design 59

Prestige Events Magazine

SEPTEMBER 11, 2023

The Business of Events is pleased to announce the launch of the Global Destination Report Survey , a collaborative effort with IBTM World and Meet in Ireland. The survey covers a wide range of topics, including relationships with government, funding, the value of business events to regions, and future-building.

2023 59

2023 Tourism Government Global Events 59

Event Smart

NOVEMBER 14, 2023

Event experts predict that the only marketing people will trust is event-based marketing. Because people are exposed to different types of marketing every day, they have become hesitant to any marketing strategies that feel inauthentic. Events are different.

Marketing 52

Marketing Events Event Marketing 52

Event Industry News

OCTOBER 5, 2022

Spending on events and brand experiences within the corporate sector is expected to rise by as much as 83% according to the Annual ICE Report which launches today. The report also uncovered the key challenges that brands, and their event departments, look to face as we enter 2023 with ‘Sustainability’ (59%), remaining a key challenge.

2023 75

2023 Sustainability 2019 2020 75

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Imagine, on the other hand, that you’re asked to do the same for an event.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

Event Industry News

AUGUST 1, 2022

Following the launch of its 2022 programme, The Business of Events has today published the first of its market sector reports. The report is available as a free download, and can be found here. In November, we will also see the publication of The Business of Events: Global Destination Report.

2022 75

2022 Government Sports 2021 75

SmartMeetings

FEBRUARY 26, 2024

Marketing strategies for driving successful digital events “No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions.” Here are some best practices for driving audience attendance in digital events.

Event Marketing 59

Event Marketing Marketing Social Media Advertising 59

EventMB

SEPTEMBER 27, 2016

We are very glad to announce the release of our latest report, The Future of Event Marketing. Event marketing is the hot topic of 2017. The post The Future of Event Marketing [New Report] by Julius Solaris appeared first on [link]. Grab your free copy now. So what does […].

Event Marketing 70

Event Marketing Marketing Social Media Sponsorships 70

Event Marketer

DECEMBER 14, 2022

Our 14th annual program tackles what it takes to lead, and succeed, in the world of event marketing. One of the biggest misconceptions about women in events is that because women often represent a majority across the event marketing industry, they must be doing well.

2022 56

2022 Event Marketing Marketing Events 56

MeetingsNet

DECEMBER 1, 2023

The annual events-industry show in Barcelona just wrapped up, and a big-picture analysis released there includes some interesting survey findings and perspectives from planners at organizations around the world. The report’s authors say that this shift “should be seen as a positive outcome for the long-term future of the [events] industry.”

2024 59

2024 Corporate Events Education Hotels 59

Event Industry News

NOVEMBER 28, 2023

The Barbican’s Annual Report for 2022/2023, published last week, demonstrates considerable growth and success for the Business Events team, who have seen the number of commercial visitor numbers grow from 6% of the venue’s overall visitors to 11% (334,000).

2023 64

2023 2022 Events Event Design 64

MeetingsNet

FEBRUARY 2, 2024

. • Given these expected cost increases along with the probable rise in meeting attendance, 53 percent of planners are considering holding their meetings in a similar level of accommodations but in a secondary market rather than their top choice of destination. These came out well ahead of planners’ view of A.I.’s

2024 59

2024 Meetings Food and Beverage 2023 59

Event Industry News

APRIL 28, 2022

Lime Venue Portfolio has reported the brand’s best ever performance in its 12-year history as summer events, outdoor receptions and Christmas Party bookings continue to drive market recovery. The brand reported a 74% increase in enquiries in Q1, reporting the highest value of enquiries since before the pandemic.

Marketing 120

Marketing 2022 Venues Events 120