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How Will The EFPIA Disclosure Code Change Medical Meetings?

PCMA Convene

But the Disclosure Code ultimately had no significant impact on participation at medical meetings. Europe’s pursuit of transparency in health care continues, now moving on to the medical-device industry. How will it affect medical meetings? The primary difference is what comes after an event is approved.

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How the Sunshine Act Affected Medical Meetings

PCMA Convene

Seven years after the Sunshine Act first lit up the health-care industry, the legislation is having a widespread impact on medical meetings. The number of dinners and in-person meetings may be shrinking, but the need for learning opportunities isn’t. It’s changed the paradigm.

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Where Does #EventTech Go from Here?

SmartMeetings

Time has been particularly elastic in the last year, and (meaning no disrespect to those that have lost or suffered) that’s been particularly the case in the #eventtech space, where more innovation in digital and hybrid events has come in the last year than in quite some time. During the first five years of event apps, adoption grew steadily.

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How Much Should You Spend on Marketing Your Meeting?

PCMA Convene

According to Convene ’s most recent Meetings Market Survey , on average, 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. Here are four insights we’ve learned from analyzing the marketing-spend category: 1. More or better marketing can’t fix this.

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Yelp Is on the Way

PCMA Convene

I’m addicted to Yelp — all of us around the table were obsessed with it,” said Erin Lee, managing director of marketing and event technology for BIO, which represents biotech companies, academic institutions, state biotech centers, and related organizations in the United States and more than 30 other countries. .

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4 Medical Conferences That Put Innovation First

PCMA Convene

Let these four events show you. ORGANIZER The University of Nebraska Medical Center (UNMC), which uses the conference as part of its strategic-planning cycle. Their market share changes, their finances change, their leadership changes, and it sends them into a crisis or near-crisis mode. 2017 Breakthrough Thinking Conference.

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When Conferences Lie

PCMA Convene

But it’s also how fake and predatory events reach out to students, academics, and professionals across a swath of industries. Providing little or no substance, these events — if they even take place at all — not only create confusion in the market, they siphon off the very same audiences legitimate events work so hard to attract and educate.