Event Marketer
DECEMBER 20, 2023
Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? Who are some of your clients? CONTACT INFORMATION: MAGGIE L.
Event Marketer
MAY 2, 2024
Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Many brands make short-term marketing decisions that deliver ROI in the moment, she said, but the “secret” is to avoid silos, be consistent and move beyond “quarter-by-quarter” thinking.
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Smart Meetings
JANUARY 12, 2023
PCMA’s Convening Leaders gathered 3,300 meeting professionals in Columbus, Ohio, for three days of education, networking and some transformative ideas. PCMA announced during the first day of its annual Convening Leaders conference in Columbus, Ohio, that it had forged a series of acquisitions, alliances and partnerships.
Event Marketer
OCTOBER 9, 2023
“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”
Event Marketer
JUNE 14, 2021
Traveling to Walmart parking lots and a handful of other grocery partner locations through June 21, Impossible Foods is making stops in Virginia, South Carolina, North Carolina, Pennsylvania, Ohio, New Jersey, Georgia and Arkansas ( Mosaic , Chicago, is handling). You always have to have some flexibility in events. Flexibility is Key.
Event Marketer
NOVEMBER 7, 2023
So ZENB, which makes pasta out of 100-percent yellow peas, rolled out a nationwide Pasta Lounge Tour, anchored by a custom-built mobile kitchen, that hit the road with a mission to help attendees at events like the New York City Wine & Food Festival “Eat Like it Matters.” Agency: Manifest.
Smart Meetings
JANUARY 11, 2024
Total registration was 66% higher than the 3,300 who signed up to attend PCMA Convening Leaders in Columbus, Ohio , last year where Viola Davis was scheduled to speak (but dropped out days before to attend an awards show). Leonard Hoops, president and CEO of Visit Indy and incoming PCMA Chair, agreed.
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