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Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023

Event Marketer

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. UNDERWATER VR GREENHOUSE The Nemo’s Garden exhibit used VR to plunge attendees into the ocean off the coast of Genoa, Italy, to explore the startup’s underwater greenhouse.

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B2B events set to bounce back strongly after COVID-19, reveals survey of senior marketeers

Event Industry News

However, most marketeers expect initial re-engagement with events to be feasible within the next 3-4 months – albeit with restrictions. B2B marketeers from China and Italy are most optimistic about a quick re-opening, while those from North America, the UK, and Russia expect a later restart.

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Everything We Experienced at the Second Annual SEPHORiA Virtual House of Beauty

Event Marketer

The free event for cosmetics lovers was hosted in a 3D “home” featuring seven rooms to explore and access to nearly 40 brands. And for the first time, the event expanded into global territory, allowing beauty fans in Canada, France, Spain and Italy to participate. LOOKING AHEAD.

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Four Brands Weigh in on What it Really Means to ‘Add Value’ to Events

Event Marketer

The evidence that audiences are more judicious than ever about which events they’re willing to commit their time to in a post-pandemic world is overwhelming. Because as Intel’s events program manager, Victor Torregroza, puts it, “If you’re going to leave your house, your family, your kids, your job, it’s got to check all the boxes.”.

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

Embrace Sustainability: Use Recycled and Recyclable Materials. This example is from a circus, but as recently as last November, X Factor Italy had an artist perform on stage and interact with competitors remotely via holograph. Take the Green Challenge with a Sustainable Booth. Fully sustainable exhibition stand at #IMEX18.

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Coachella 2023 Brand Activations: From Ketel One’s Spritz Oasis to Clinique’s Hydration House

Event Marketer

Saint James Iced Tea also sought to share its sustainability messaging and partnered with influencers: Alesia Carter, Ludi Delfino and Clinton Moxam. The beverage company incorporated the signature striped design from its drink packaging into the space and brought in several floral arrangements and mushroom props to create a photo backdrop.

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Steal the Show with 27 of the Summer’s Best Festival Activation Ideas

Event Marketer

The festival touched down in places like South Africa, Chile, Peru, Colombia, Japan, Italy, China and others with robust lineups of international artists who performed at the golden hour as the sunset took center stage. Partner: Fly South Music Group) (Modibodi) 12.