Expo Logic

JULY 28, 2024

Types of Event Marketing & Event Marketing Strategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Join us as we navigate the vibrant world of event marketing and discover the keys to successful event-driven campaigns.

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Event Marketer

JULY 15, 2024

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in.

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EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Marketer

AUGUST 15, 2024

I think the true power and promise of AI, when we’re talking about events, is in the ability for it to expand brand worlds, inviting attendees into a brand environment and then allowing them to expand on it, build on it—within it and around it—to play with it, and to question it,” Megan Cross, executive creative director-U.S.

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Expo Pass

FEBRUARY 15, 2023

To encourage your creativity, we’ve put together a list of five trade show booth ideas. Use social media platforms to build hype around your booth and when the event starts, the heavy lifting of attracting an audience will already be done. You can be that cool kid by using VR and AR in your trade show booth.

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Event Marketer

SEPTEMBER 12, 2023

–Sean Smith, Show Director, Outdoor Retailer OR’s 2024 format will include a Hosted Buyer program, Design + Innovation Show and Outdoor Adventure X festival. The 40-year-old b-to-b outdoor sports trade show will introduce an updated format for its shows, developed through feedback gathered from exhibitors and retailers.

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Smart Meetings

MARCH 18, 2022

Running a trade show both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Business Growth. Team Morale.

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

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Eventbrite UK

FEBRUARY 5, 2023

Are you attending trade shows to network or promote your brand or service? If so, you need to connect with other people and organisations in your industry during the event. Sending emails before or after a trade show can help you build that connection.

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Event Age by Swapcard

APRIL 28, 2023

I’m Julien Bouvier, the Director of Event Marketing at Swapcard, and I’m here to ask you an important question about the future of trade shows. The title of this post is a dead giveaway but I’ll repeat myself anyway: What if trade show organizers were not selling square meters and tickets anymore?

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Event Smart

JULY 14, 2023

Trade shows are major marketing events that take at least one-third of an organization’s marketing budget. A critical strategy is to create an engaging trade show booth design. In choosing a trade show booth […]

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Event Industry News

FEBRUARY 7, 2023

momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using momencio: momencio is the event management solution that transforms your event (..)

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Exhibitor Magazine

JULY 31, 2024

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Erin Lease Hall has n. ROCHESTER, MN.

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MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

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Exhibitor Magazine

OCTOBER 7, 2021

EXHIBITOR Magazine, the award-winning leader in trade show and corporate event marketing education, today announces four Certified Trade Show Marketer.

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Exhibitor Magazine

JUNE 1, 2022

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, announces that 16 certified new trade show and eve.

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Exhibitor Magazine

NOVEMBER 10, 2021

Exhibitor Media Group, the leader in trade show and corporate event marketing education, is happy to report a successful EXHIBITORLIVE conference a.

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Exhibitor Magazine

JUNE 19, 2022

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, announces that David Saef has now earned Diamond-l.

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EventMB

AUGUST 26, 2017

The post 16 Photo Worthy Moments For Trade Shows by EventMB Team appeared first on [link]. Creating visually appealing opportunities encourages attendees to capture the moment with pictures, video or even potentially live streaming the moment. When they share on their social media channels it can improve your brand […].

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e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

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Event Marketer

MAY 31, 2023

The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. For indie gaming publishers reliant on trade shows, contingency plans are critical.

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Event Industry News

OCTOBER 18, 2024

As the event technology sector becomes more vast and complex, the stakes involved with selecting the right software intensify. GoLucid is a new firm that has entered the space with a strategic consultation process and proprietary matching system to help clients increase productivity and event revenues.

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Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Then, try to really engage visitors to achieve your event goal: to get leads.

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Maritz Global Events

JANUARY 8, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their trade show marketing routine.

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Exhibitor Magazine

OCTOBER 17, 2021

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, announces that a href="[link].

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Exhibitor Magazine

OCTOBER 19, 2022

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, announces that Heidi Zipfel has now. ROCHESTER, MN.

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Event Marketer

DECEMBER 14, 2022

Juanita Chavarro Arias has joined Event Marketer as its new managing editor. Her experiences covering the world of attractions, theme parks and trade shows will no doubt serve her well as she digs into the world of experiential marketing—another fast-paced industry built on interactivity and engagement.

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Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Exhibitor Magazine

APRIL 17, 2022

EXHIBITOR magazine, the award-winning leader in trade show and corporate event marketing education, today announces that Janet DiFabio Good has earned.

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ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketer

JANUARY 15, 2024

Experiential Marketing Measurement Coalition Better event measurement builds credibility for your events. Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. We can help.

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Exhibitor Magazine

NOVEMBER 8, 2021

Exhibitor Media Group, the award-winning leader in trade show and corporate event marketing education, is honored to recognize 73 new graduates of its.

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Exhibitor Magazine

JANUARY 31, 2023

Exhibitor Group, the award-winning leader in trade show and corporate event marketing education, publisher of EXHIBITOR magazine, and. ROCHESTER, MN.

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Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. And if you want to run an event this way, use our free event planning checklist to get started!

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Ins'Tent

OCTOBER 22, 2019

Trade shows are one of the most lucrative ways to launch new products, increase brand visibility, and move customers through your marketing and sales funnels. However, the costs of organizing a trade show exhibit adds up quickly. These are the fees trade show organizers charge to register space at a venue.

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Event Marketer

OCTOBER 24, 2024

Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Event and Trade Show Attendees. Fortune 1000 Insights.

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