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New Zealand Wants to Transform Delegates Into Influencers

EventMB

Skift Take: Tourism New Zealand is taking a novel approach to leveraging the power of social media to attract more event delegates to the destination. Miguel Neves Read the Complete Story On Skift Meetings

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Evolution Dome extends international reach to New Zealand for the very first time

Event Industry News

Evolution Dome, the international leader in temporary inflatable event structures and solutions, is excited to announce a new partnership with Auckland-based Air Space Structures. The traditional marquee is king in New Zealand and the events market is ripe for disruption by Evolution Dome’s innovative inflatable structures.

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Event Genius and Festicket bolster marketing offering through Audience Republic partnership

Event Industry News

The partnership will see Event Genius’ end-to-end ticketing solution integrate with Audience Republic’s suite of audience building & engagement tools. Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product.

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Event Tech Live London announces app, platform and registration partner

Event Industry News

Entegy, the Australian business behind the eponymous event management system, will be app, platform and registration partner for Event Tech Live (ETL) London which is at ExCeL London in November.

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Global community steps back into action at opening of IMEX in Frankfurt

Event Industry News

The global business events community has reunited at IMEX in Frankfurt, which opened today, in a powerful sign of confidence for the sector. With exhibitors representing over 100 countries, the show floor is the ultimate living reflection of the international business events market.

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How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes

Event Marketer

A quick “FIFA World Cup” Google search returns link after link pertaining to the men’s competition—even as the women’s tournament of the same name, taking place this summer in New Zealand and Australia, is on the horizon. 18 in Qatar. Agencies: Jack Morton Worldwide; FP7 McCann.

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Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection

Event Marketer

A large communal workspace at the Hub stayed busy throughout the event, allowing attendees to take care of work but still stay in the middle of the action. Close to a hundred enthusiastic attendees, identifying as women or nonbinary, gathered to meet one another in person and network, facilitating one of OR’s most well-attended events.

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