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March: Event Industry People, Deals, and Moves

Event Marketer

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco. Submit your news here.

2027 52
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Nick Borelli Joins Allseated! 

All Seated

Nick’s new role as Director of Marketing Growth will take advantage of his authority in the worlds of virtual and face to face gatherings. Nick’s first foray in digital marketing began in the mid-1990s (the early days of online marketing) as a web designer. At the same time, he began his events career working in catering. “I

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

2023 98
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How Data Is Helping With Event Attendee Movement

EventMB

That gap in market intelligence was the impetus behind the startup he co-founded, Zartico , which collects and analyzes geolocation and anonymized credit card spending data to uncover traveler spend and movement patterns. The geolocation function collects data from roughly 1.8 a client requests. Data Collection Capability As A Differentiator.

Travel 91
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Event Marketing from a Perspective of Event Influencer?-?Q&A with Nick Borelli

Hubilo Blog

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting.

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The Story Behind the 2024 Smart Women in Meetings Awards

Smart Meetings

Consider what we can achieve once freed from mundane tasks,” Janette Roush , Executive Vice President, Marketing and Digital, New York City Tourism + Conventions “I knew I belonged in the meetings industry after a life-changing car accident.

2024 98
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Session Preview: Everything You’ll Learn at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

Sponsorship models have to look completely different for virtual and hybrid events. Kathryn Frankson, Informa’s director of event marketing, will explore the new sponsorship mindset and how to sell new solutions and build competitive advantages. Insights from an Industry Leader – Hybrid Events: Design & Execution.