Sat.Nov 25, 2023 - Fri.Dec 01, 2023

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25 Event Promotion Ideas You Haven’t Tried

Attendease

Event promotion is key to driving awareness, interest, and registrations for your upcoming event. But with so many events competing for attention, it can be challenging to make your event stand out. That’s why thinking outside the box and trying new, innovative promotion tactics is so important. Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix.

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Mastodon is the old Twitter

Conferences that Work

I joined the social media platform Mastodon a year ago. Given recent turbulent social media trends, I’m glad I took the plunge. Having been on Twitter (yes, I know it’s been renamed “X”, sue me) since 2009, I’d describe Mastodon as the old Twitter. What do I mean by that? What Twitter is now Ever since Twitter’s creation in 2006, people have used it in different ways.

2009 203
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Tech Conference Accused of Creating Fake Women Speakers

EventMB

Skift Take: Tech industry insiders say fake female speakers were featured in the DevTernity conference lineup to create the illusion of diversity.

Speakers 251
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Culinary Finance 101: Food Costs for Restaurant Owners

Planning Pod

Many restaurant owners today are struggling to avoid rising food costs eating into profits and hindering their overall growth. At Planning Pod, we’ve noticed an uptick in business owners asking for tips on lowering food costs while maximizing profits. Previous to writing for our blog, I worked with hundreds of restaurant owners to stay on top of their budgets and reduce food costs while increasing restaurant profits on our Customer Success Team.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Planning a Last-Minute New Year’s Party

TicketBud

As the countdown to the New Year begins, the pressure to plan a memorable celebration can be daunting, especially if you’re doing it last minute. But with some quick thinking, resourcefulness, and creativity, hosting a knock-out New Year’s party on short notice is absolutely possible. The good news is, event planners have noted a rising trend of last-minute ticket buying, meaning many people will likely wait until after Christmas to lock-in their New Year’s Eve plans.

More Trending

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Janet Dell Makes History as Freeman’s First Female CEO

EventMB

Skift Take: In its 96-year history, Freeman has never been led by a woman, but that is about to change. On July 1, Janet Dell takes the helm and will oversee one of the largest event companies in the world.

Meetings 163
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Business meetings and events trends and predictions for 2024

Event Industry News

As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024.

2024 109
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Sustainability, Air Travel, and Meetings: No Intersection on the Horizon

MeetingsNet

Airlines are ramping up their carbon-reducing measures—but ever so slightly—while more attendees face internal carbon budgets and taxes to come to events. What can planners do? Virgin Atlantic Airlines announced in late November that it will be the first carrier to operate a trans-Atlantic jumbo-jet flight powered entirely by sustainable aviation fuel—a mix of used cooking oil, animal fat, and agricultural waste.

Travel 106
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Ashley’s Shoppable ‘Listening Rooms’ Pop-up in L.A. Gets the Pentatonix Treatment

Event Marketer

“Our goal with these types of pop-ups or experiential moments is to create a unique brand moment for our guests to enjoy Ashley products in a new or unexpected way, aside from the typical way they would in a brick-and-mortar store. From there, we wanted to leverage a partnership element that’s a bit different from what we’ve done in the past that could surprise and delight.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The Intersection of Passion and Impact

EventMB

Skift Take: Amanda Armstrong, Encore's senior vice president of communications and industry relations, delves into the art of career mapping, fostering a diverse and inclusive workforce, and the enduring importance of human connection in shaping the world of events.

Meetings 160
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New and Renovated: California Dreaming

Smart Meetings

Captivating Designs Make Memorable Debuts From the sunny coastline of SoCal to the fog-draped Golden Gate, new and renovated hotels across the charming state of California make for compelling options to host your next meetings, event or retreat. A variety of different spaces, from size to design, are constant across all these properties. But that’s where the similarities end—each offers its own distinct character and captures the essential flavor of whichever destination it calls home.

Hotels 105
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streamGo

Event Industry News

Transform Your Events with streamGo’s Cutting-Edge Solutions In today’s fast-paced digital landscape, hosting an impactful event requires more than just a platform – it demands a comprehensive, user-friendly, and innovative solution. streamGo is at the forefront of this revolution, offering a suite of services that transform the way events are conceptualised, executed, and experienced.

Events 104
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Igor and Rachel’s Boho-Chic Rustic Wedding at Evergreen Brickworks

EventSource

In a captivating fusion of boho-chic style and rustic charm, Igor and Rachel’s wedding at the renowned Evergreen Brick Works was a true celebration of love and individuality. Guided by the meticulous planning of Mad Bash Group , every detail was thoughtfully curated to create an unforgettable experience. Through the lens of 515 Photo Co. , we invite you to join us on a journey into their world, where vibrant energy, personal touches, and natural beauty intertwine to create a wedding that i

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Video: How Urban Expansion & Renewal Deliver Event Excellence

EventMB

Skift Take: Urban expansion presents a golden opportunity for smart city planning that benefits both events and the local community. Find out how Phoenix has become a shining example of urban renewal with its updated transportation infrastructure, new research hubs, high-tech manufacturing, and collaborative sustainability initiatives.

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F&B Smart Moves in Miami, Dallas and More

Smart Meetings

Michael Paley Michael Paley, Prim 54, Fontainebleau Miami Fontainebleau Miami Beach names Paley executive chef of onsite steakhouse Prim 54. Paley is a pioneer in Miami’s restaurant scene with his acclaimed restaurants, such as Miami Klaw, which in 2022 was named “Best New Restaurant” by Eater and Infatuation Miami. Paley will lead all operations at Prim 54, working to uphold its esteemed reputation that it has developed since its opening in March 2023.

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How To Create A Catering Budget That Works For Your Business

Caterease

As a caterer, it’s crucial to create a budget that allows you to keep your business running smoothly and profitably. Budgeting can be overwhelming, but it doesn’t have to be! You can create a catering budget that works for your business with some guidance and a plan. This blog post will guide you through simple steps to help you make your budget.

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HKTB Wins Inaugural IBTM Asia Pacific 2025

Exhibitor Magazine

The Hong Kong Tourism Board (HKTB) announced that Hong Kong has won IBTM, the world's leading Meetings, Incentives, Conventions and Exhibitions (MICE).

2025 103
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Sustainability Key to Winter Olympics Destination Selection

EventMB

Skift Take: Sustainability and building a lasting legacy are reshaping the selection process for future Winter Olympic and Paralympic Games host destinations.

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Best of 2023: Technology

Smart Meetings

Technology within the events community has undoubtedly advanced. Tech like AI has become a game changer but has also sparked discussions in how it is being used. This year, we took the time to explore the pros and cons of AI, and the importance of making sure your technology is good and ready for your event. Helpful Technology for the Organized Traveler How can you use technology to travel better?

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Pros and Cons of a Long Weekend Wedding

EventSource

When you’re picking a date for your wedding there are a few things to keep in mind. First of all, you want to pick a date that works with the majority of your family and friends so that you can share your day with your favourite people but you also don’t want to inconvenience your guests. Some couples opt to host their wedding on a long weekend, and this seems to be a divisive issue – is a holiday long weekend wedding a great idea?

2024 89
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EventWorks and Quest Events Announce Merger

Exhibitor Magazine

CHARLESTON, SC and DALLAS, TX � EventWorks, the Southeast's premier event rental provider, and Quest Events, the nation's leading drape and scenic eleme.

Events 95
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Venue Floor Plans May Put Events at Risk

EventMB

Skift Take: While most U.S. venues have floor plans available online, new UK legislation will limit access to venue floor plans to thwart potential terrorist attacks.

Venues 159
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Steer Clear of These 8 Pitfalls: A Guide to Excellent Corporate Event Outcomes

Smart Meetings

Over our 23 years in the professional event production industry, we’ve identified several key elements that often prevent our clients’ events from achieving outstanding success. Rather than being disheartened by these challenges, we’ve chosen to initiate a dialogue and educate our clients. Our goal is to help you excel in your event planning endeavors.

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Dance Floor Engagement Tips: Keep Your Party Energized All Night

EventSource

One nightmare that many couples share is. an empty dance floor! You’ve spent all that time planning everything, including hiring an awesome DJ or wedding band so you’re expecting people to dance. But what if they don’t? Well, if you follow these dance floor engagement tips, you won’t have to worry about it! Photo Courtesy of Oliver & Bonacini Catering You May Also Be Interested In Dance Floor Engagement Tips: Keep Your Party Energized All Night How to plan your Chinese Wedding Tea Ceremony

Events 86
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Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz

Event Marketer

As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile Zone in Las Vegas, the Sphere behind it turned crimson and lit up with the Virgin Hotels brand imagery in a precisely orchestrated moment of splashy visual, sound, and emotional convergence. It was pure delight. And the race hadn’t even started yet. The Formula 1 Heineken Silver Las Vegas Grand Prix that took place Nov. 15-18 on the Strip offered brands an opportunity to activate with impact and scale in a highly ch

Hotels 80
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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3 Ways to Create Engaging, Unforgettable Event Themes for Corporate Meetings

EventMB

Skift Take: Meeting planners have the option to settle for pre-packaged events to make their lives easier. Or they can collaborate with destinations on unique event themes that create unforgettable, lasting memories.

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Magical Holiday Events Happening This Season

Smart Meetings

Seasonal events around the world celebrate years’ end Need to be inspired for your upcoming holiday event? Smart Meetings gathered together a roundup of several events happening around the world to celebrate the holiday season and the New Year! Holidays at the Top of the Mark in San Francisco San Francisco is always a great choice to spend the holidays, especially if you prefer cold to snow.

Hotels 96
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Redefining Event Sustainability, ESG for events is here 

Event Industry News

Much of the world is moving at an astonishing pace, in terms of environmental expectations and societal views. Adding that our sector has had to deal with a lot over the last few years – asides from the pandemic, the introduction of widespread hybrid & virtual events, skills shortages and a resurgence in demand.