Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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5 Tips to Streamline Web Communication for Healthcare Events

Attendease

It’s no secret that people are turning to online resources more and more frequently to answer their health questions. 77% of people use search engines during the patient journey, and about 7% of all daily searches are health-related. That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities.

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14 Best Event Management Software Solutions for 2024

Eventmobi

As an event organizer, your to-do list is likely never-ending. You have to juggle all of your event goals, priorities, vendors, sponsors, and attendees at once. With so many tasks on your plate, how can you ensure everything gets done while still creating an immersive, engaging event experience? The answer is with the right technology. The best event management software will act as your partner throughout the event management process.

2024 195
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Use spectives to unlock the full potential of conferences

Conferences that Work

During a 1992 conference, I created the first of what I now call spectives. A spective is a plenary closing session that combines a retrospective (looking back at what just happened) with a prospective (looking forward into the future). My visual metaphor for a spective is the two-faced Roman god Janus, who was “the god of beginnings, gates, transitions, time, duality, doorways, passages, frames, and endings” [Fun fact: The month of January is named for Janus.

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Wonky AI Fuels Mini Fyre Festival

EventMB

Skift Take: Creators are exploring what is possible with AI, and some are going beyond what is acceptable. As consumers look for ways to protect themselves, questioning what is authentic and reliable is a skill everyone needs to rapidly develop.

Meetings 180
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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SEO For Large Association Events: What Beginners Should Know

Attendease

When you think about promoting your association’s biggest events, what comes to mind? You might think of designing a visually stunning event web page or microsite, creating an engaging email stream that teases exciting event details, partnering with an influencer to give away a pair of event tickets , or sharing videos and photos from your last event on social media.

Events 195

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Field Report: 10 Top Exhibits at Design & Construction Week 2024 in Las Vegas

Event Marketer

Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.

2024 112
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Monique Ruff-Bell: Smile Through the Pain

EventMB

Skift Take: Monique Ruff-Bell is chief program and strategy officer at TED Conferences, a new role for the organization. Just as TED is known for powerful ideas, powerfully presented, Ruff-Bell’s road to this role is an inspiring one.

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Why It’s Time to Get Serious About AI for Events

Smart Meetings

Event tech native Nick Borelli: AI will remove the drag stuff so you can produce A+ events Nick Borelli, director of marketing for the ethical facial analytics company Zenus Inc., has good news for meeting professionals. AI is not just one more thing they have to learn to do their jobs. “It is actually a tool that will get some of that ‘drag stuff’ out of the way to focus on the things that you really want to do, the reason you got into the events industry in the first place,” he explained at Sm

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Transition: How working in B2B events has evolved

Event Industry News

In this episode of the Event Industry News Podcast host, James Dickson, is joined by Terrapinn COO Sharon Roessen. Sharon has been with Terrapinn for 30 years this year, starting in marketing and progressing through the company.

B2B 111
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Five Brand Campaigns and Experiences for International Women’s Day 2024

Event Marketer

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that takes on a life of its own and that’s exactly how it should be, according to supporters —as a “truly ‘inclusive’” movement where “everyone, everywhere can h

2024 108
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Entries Now Open: Skift Meetings Awards 2024

EventMB

Skift Take: Entries are now open for the 2024 edition of the Skift Meetings Awards, celebrating the business events industry’s most respected and innovative suppliers. Apply by April 30, 2024 to secure the best entry rate.

2024 176
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Smart Moves in Chicago, Atlanta and More

Smart Meetings

Sam Newton Sam Newton, Louisville Tourism Newton is Louisville Tourism ’s first-ever Airport Welcome Center Manager. He will lead Muhammad Ali International Airport’s new welcome center through its opening and oversee the center’s staff in greeting visitors and helping them navigate Louisville. Most recently, he served as senior manager of operations at Frazier History Museum.

2010 105
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Conference Metrics That Matter

PCMA Convene

Event participation is the single-most important leading indicator, and focusing on participation performance goals will help you reach your overall goal. (AI-generated Adobe Stock photo) Not all metrics can give you the insights you need right now. Lagging indicators look at the past — the end results of your efforts — whereas leading indicators look ahead and attempt to predict future outcomes.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Q&A: How Marriott is Driving Brand Awareness Among NFL, Formula 1 and Soccer Fans

Event Marketer

“Hosting Rush After Dark at a nightclub like Jewel, taking it a little later in the evening to try to draw in that younger audience when we’re thinking about celebrities, influencers and also the type of talent that we leaned into to program that event, that’s an opportunity in a big market like Vegas to create a little bit more cultural relevance for our brand.

Sports 97
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How to Use Empathy to Boost Attendee Engagement

EventMB

Skift Take: The days of passive content consumption are gone. What engages attendees is custom content that addresses their pain points and helps them achieve their desired outcomes.

Meetings 159
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7 Ways to Embed Wellness in Your Meetings

Smart Meetings

Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. This approach, when executed with sincerity, enriches the event experience, fosters a positive atmosphere and promotes lasting impacts on attendees’ lifestyles.

Meetings 103
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What Can the Events Industry Learn From ‘Emotioneering’?

PCMA Convene

Among the slew of ads that aired during the 2024 Super Bowl in February, the best (at least according to a New York Times critic ) had one thing in common: They sought to stir our emotions, from the uplifting (the NFL ) to the nostalgic ( VW ) to the tearjerker (Kia — above). Turns out, making a play for our heartstrings is a sound strategy. “Two-thirds of people globally say they want brands to help them feel intense emotions,” according to VML Intelligence’s “The Age of Re-enchantment” 2023 re

2024 101
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Recap on ‘AI Unveiled: Revolutionising Event Management’

Eventscase Blog

On 5 March, at 10 a.m. GMT, Eventscase held a webinar on artificial intelligence (AI) and how it relates to event management. The session featured insightful discussions led by María Pérez and guest speaker Fátima Barbero. What happened? Iván García, CTO of Eventscase, kicked off the event by showcasing different AI applications, including Eventscase’s AI Assistant , and telling the audience that the recorded video of himself (which was played right before he entered) was modified by AI.

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Event Tech News Roundup – February 2024

EventMB

Skift Take: It's been a relatively quiet month for event tech. Still, there were some significant updates to the event tech landscape worth exploring.

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New and Renovated: Here Comes the Sun

Smart Meetings

Hold a Meeting in Destinations Known for Warmth As spring draws near, many are eager to get outside and enjoy the increasingly sunny days. What better place to do so than in a destination known for both sunny weather and a bright, joyful local culture. Whether you find yourself heading off to Orange County, Sedona, or Frisco, rest assured that each destination enjoys over 200 days of sunshine per year on average.

Hotels 98
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GE Appliances Lets its Brand Personalities Shine at KBIS 2024

Event Marketer

The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ideas of future-forward product solutions and unapologetic self-expression. If attendees entered from the GE Profile side, they could take a selfie with a massive smart mixer before walking into futuristic kitchens with shimmering cabinets and AI-powered appliances, as well as get a chance to pet t

2024 96
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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Shannon and Antonio’s Romantic Winter Wedding at Elora Mill Hotel & Spa

EventSource

Shannon and Antonio’s wedding was a celebration that felt straight out of a fairytale. Everglow Photography expertly documented every heartfelt moment, while Eryn Shannon worked her magic on Shannon’s hair and makeup, transforming her into a vision of elegance. Join us as we journey through this magical event, where love bloomed in the most beautiful of settings.

Hotels 91
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New Guide Helps Events Support First Nations Peoples

EventMB

Skift Take: The Melbourne Convention Bureau is supporting First Nations Peoples with a new guide that helps event organizers add cultural depth to their events while making a positive social impact.

Events 158
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Travel and Experience by Train

Smart Meetings

Hop on the train for travel and team-building For meeting professionals and their clients, traveling can be crucial to the job. This can come with some headaches, especially with the heightening uncertainty surrounding planes continually delaying departures or even failing to depart at all. Travelers may want to consider a more affordable and scenic experience—a good old fashioned train ride.

Travel 98
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How Four Brands are Marking St. Patrick’s Day 2024 with Experiential Shenanigans

Event Marketer

Like a wee leprechaun, St. Patrick’s Day is hiding just around the corner, and brands are preparing to celebrate with a host of shenanigans. While some companies are ensuring consumers will get home safely after a long day of drinking green beer on the March 17 holiday, others are popping up with stunts and themed activations this year. Grab a pint and let’s dig in.

2024 96
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Luxury Wedding Venues in Toronto

EventSource

So you’re here looking for that picture-perfect, majestic canvas that you’ve been dreaming of your whole life? We’re talking about that extra special, pull-out-all-the-stops, glorious, stunning, high-end, luxury wedding venue that will be talk the of the town for years to come, right? Well, you’re in luck. Toronto – and EventSource.ca for that matter – have you totally covered.

Venues 90
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Event Management Simplified: 7 AI-Powered Strategies

Event Age by Swapcard

Event organizers know the drill all too well: the shift into high-alert mode, juggling all sorts of trade show challenges from a few days before the event starts until a few days after it wraps up. It's a non-stop routine that leaves little room for strategic thinking and can lead to missed opportunities for optimization and growth.

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The Curtis Denver Promotes Inclusivity

Smart Meetings

A Colorado pop-culture hotel supports women and the LGBTQ community through CSR Innovative ideas and progressive inclusivity are gaining more awareness than ever in the hospitality industry, and sometimes original ideas need the support of an established brand. General Manager of the Curtis Denver—a DoubleTree by Hilton Hotel Lizzie Raudenbush sat down with Smart Meetings to talk about the downtown Denver pop-culture themed boutique hotel, the unique events it offers, its Corporate Social Respon