Sat.Jan 20, 2024 - Fri.Jan 26, 2024

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18 Effective Ways To Advertise Your Event And Boost Attendance

Event Smart

An event planning company is hosting an industry conference aimed at helping technology companies launch new products and build industry connections. Despite being relatively new, the conference has faced challenges such as low awareness, poor attendance, competition from other events, and difficulties in attracting sponsors and partnerships in previous years.

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Concerns about using facial analysis at events: part two

Conferences that Work

My January 15, 2024 article “ Concerns about using facial analysis at events ” generated much discussion. (See, e.g., this thread on LinkedIn which has, at the time of writing, four thousand impressions.) Five days later, Panos Moutafis , co-founder & CEO of Zenus , the “ethical facial analysis” company, responded. I find his response inadequate, and this post explains why.

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Engaging Patients in Healthcare Fundraising: 5 Event Tips

Attendease

Patients are among your healthcare facilities’ most passionate supporters. They’ve directly benefited from your organization’s care and formed genuine bonds with your healthcare staff. As a result, many patients are motivated to give back by donating. One of the most effective ways to harness patients’ passion and engage them in healthcare fundraising is by hosting events.

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Top 15 Event App Gamification Platforms to Engage Attendees

Eventmobi

Event organizers are always looking for new and innovative ways to satisfy their ultimate goal: engage attendees and offer them an immersive event experience. Gamification is becoming an increasingly popular solution, stirring up excitement amongst attendees with game-like elements and challenges. Research even shows that 89% of individuals would spend more time on an app if it included some elements of gamification.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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InteleTravel Acquires Global Events Agency MGME

EventMB

Skift Take: Through its acquisition of MGME, InteleTravel is looking to leverage its leisure travel experience to grow in the meetings and incentives market.

More Trending

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5 Tips for Maintaining Proper Data Hygiene During Events

Attendease

There are many moving parts involved in event management—whether that’s securing a venue, acquiring sponsors, sending invitations, developing a ticket pricing strategy , or planning the event’s schedule. However, these to-do’s shouldn’t make you lose sight of your event’s main goal: providing an exceptional attendee experience. What better way to do so than to leverage data to connect with attendees and cater to their preferences?

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Why Organizations Are Choosing to Meet in Controversial Destinations

PCMA Convene

Organizations have been shifting away from boycotting, banning, or canceling their events in controversial destinations, and shining a spotlight on the issues. In 2023, proposed and enacted laws targeting the rights of minority populations swept the U.S. in record-breaking numbers. According to the Human Rights Campaign, the nation’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ+) civil rights organization, more anti-LGBTQ+ bills were introduced in state houses last year than in

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Demand Up for Sustainable Destinations in 2024

EventMB

Skift Take: As climate change continues to worsen around the globe, the popularity of sustainable destinations surges, despite higher costs.

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Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement

Event Marketer

“I think for our category more than any other category, that real-life experience is of critical importance. And these are intuitively easy-to-understand products, but it is important to have that ‘first great sip,’ we like to call it, to build that advocacy and to make people believers in the proposition. It’s good as a brand to be able to kind of control that.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Using SEO to Increase Association Event Attendance: 3 Steps

Attendease

Preparing for an upcoming event is one of the busiest times in an association professional’s career. After all, there are so many tasks to take care of, from determining event ticket prices to setting up your venue. But your most crucial tasks are promoting your event and encouraging your audience to register. After all, how can your event be successful without any attendees?

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If you care about one thing this month, make it data management (yes, really)

Eventsforce

With the buzz of December already a distant memory, the arrival of January comes as an anticlimax. It’s back to work, back to normality and for many event planners, a time that can seem challenging and even a little overwhelming. While it can be difficult to muster enthusiasm for anything right now, data management (yep, that’s right) is something that’s always worthy of your consideration and — as this blog sets out — a concept that’s never more relevant than at the very start of the year, when

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Skift Meetings Megatrends 2024

EventMB

Skift Take: The "Skift Meetings Megatrends 2024" report serves as an indispensable roadmap for meeting professionals seeking to craft strategic, impactful events that resonate with the demands of a rapidly changing global landscape.

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4 Takeaways from Big Attendee-Preferences Survey

MeetingsNet

Freeman’s annual gauge of event participants reveals a few differences between attendees of different generations—but many important similarities too. Released in early January, the 2024 Trends Report: Attendee Intent and Behavior from trade-show, exhibit, and event-production agency Freeman addresses the key factors that influence people’s decisions to attend in-person events and their satisfaction with those events.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Hard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships

Event Marketer

“Because we launched during the peak of the pandemic, and [experiential] wasn’t really a tool that we could use at the beginning, it’s just been amazing to see the community that our brand was built on. And so physically bringing people together now and being able to facilitate that more has been amazing. For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.

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Clear Roles, Effective Collaboration With the RACI Matrix

PCMA Convene

Some components of planning an association annual meeting involve multiple departments and competing priorities. Membership wants one thing; publications, marketing, and chapter relations, another. Having too many cooks in the kitchen — and no clear owner — leads to wasted time, energy, and frustration. As a product and project manager for your annual meeting, you can address this challenge by leading a collaborative process to clearly define individual and team roles and responsibilities.

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5 Ways to Rethink Executive Retreats for Maximum Impact

EventMB

Skift Take: In light of today’s hybrid work realities, executive retreats have to do more than indulge VIPs in luxury. Here are five ways meeting planners can design intimate experiences that leave leaders rejuvenated, inspired, and ready to hit the ground running upon their return.

Tourism 145
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Smart Moves in Boston, Oklahoma City and More

Smart Meetings

John P. Rees John P. Rees, Hard Rock International Rees is senior vice president of hotel operations at Hard Rock International. He will support all facets of hotel operations across the Hard Rock International profile. He brings over 30 years of experience and a drive to target industry challenges such as procurement of talent through impactful leadership.

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Reddit’s CES 2024 Experience Gives Brands a Key to Context

Event Marketer

“We wanted [attendees] to be very hands-on here because people are really vulnerable and authentic on Reddit and feel like they find a community among complete strangers. We wanted the same kind of warmness to come through in how we built this space. That’s what makes it special.” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience?

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A Day to Remember at One King West Hotel & Residence Open House

EventSource

This past weekend, One King West, a distinguished hotel in Toronto, played host to a spectacular open house for prospective wedding couples. The event, which had been highly anticipated, featured a showcase of the hotel’s stunning event spaces, each meticulously designed by skilled planners , florists , and decorators. Complementing the stunning décor, additional spaces dazzled with a captivating fashion show, offering couples inspiration across every aspect of their wedding planning journ

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CEMA Strategy Head to Leave After Only Nine Months on the Job

EventMB

Skift Take: Sandra Marcus, VP of Strategy and Operations at CEMA, is leaving the association after nine months. Some say the CEMA 2024 Summit in August is a make-it-or-break-it event for the association.

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New and Renovated: Luxury Like Never Before

Smart Meetings

Reimagined spaces for destination meetings large and small A number of new and renovated properties bring meetings to life with an integration of luxury like never before. Treat your attendees not only to an exciting destination, but the opportunity to work that destination’s surroundings and culture into the innovative meeting or event you create for them.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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The Brief: Quitter’s Day and Reality Show Competitions

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. KIND SNACKS WANTS CONSUMERS TO QUIT About two weeks into January, all of those lofty New Year’s resolutions we made start to feel daunting. The sentiment, it seems, is mutual, as the second Friday in January is an annual “holiday” referred to as Quitter’s Day.

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Cissy and Adam’s Gorgeous Rustic-chic Affair

EventSource

The love story of Cissy and Adam takes center stage in an enchanting tale where rustic charm and timeless elegance intertwine. Jessilynn Photography masterfully captured their journey, while the Mad Bash Group orchestrated a flawless celebration. Join us as we step into the pages of their gorgeous rustic-chic affair, where every moment radiates with warmth and sophistication.

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ECA Promotes Bills to Help the Next Generation of Event Professionals

EventMB

Skift Take: The events industry workforce suffered a serious blow during the pandemic, and is still recovering. Can the passage of new legislation aid in repopulating the industry?

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The Simple Key to Creating a Thriving Workplace Culture

Smart Meetings

A top priority for hospitality leaders is fostering a great workplace culture, but the word “culture” is frequently used in many different contexts, often losing its true meaning. Many companies claim to have a great culture, underscoring the word’s importance, but what does that really mean in practical terms? When I think about workplace culture, I understand it as a verb—an action or a call to action.

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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Industry Perspectives: Exhibit Pros Weigh in on CES 2024

Event Marketer

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. To walk the floor feel the pulse of the industry, witness creative courage and get pumped with new ideas. What stood out? We asked the experiential design and fabrication experts.

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Introducing Advanced Data Export for Events API – Your Event Buddy Adee

Oveit

We’ve been chatting with a lot of event organizers and we discovered you need more control over your event registration data. Also – […] The post Introducing Advanced Data Export for Events API – Your Event Buddy Adee appeared first on Oveit.

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Humans Triumph Over AI in Head-to-Head Competition 

EventMB

Skift Take: Using AI to help with event marketing is becoming standard practice. However, the results are surprising compared to a fully human approach.