October, 2022

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How to Provide a Seamless Virtual Event Experience

Attendease

Virtual events continue to be crucial for organizations seeking to deliver a unified message across multiple locations at once. Whether it’s a global product launch, a large-scale hybrid conference, a corporate training webinar, or something in between, today’s virtual events are more innovative and complex than ever before. While virtual events present several unique challenges, none are more pivotal to overcome than empowering your audience.

Events 326
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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. When used properly, data marketing for your professional events can be incredibly impactful, whether you are planning a webinar or a product launch.

Marketing 369
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Why Canada Is Infusing Business Meetings With Indigenous Culture 

EventMB

Skift Take: Sustainability in the meetings and events industry is not often linked to a cultural and social focus. However, Destination Canada Business Events is changing that. — Andrea Doyle Read the Complete Story On Skift Meetings.

Meetings 233
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Six fundamental ways to make a better conference

Conferences that Work

The other day, a client booked an hour with me to discuss how to make their conference better. Not much time, but enough for us to uncover and for me to suggest plenty of significant improvements. Thinking about our conversation afterward, I realized that all my recommendations involved six fundamental processes that, when implemented well and appropriately, will make any conference better.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Using NFTs as payment tools

Oveit

It’s been 18 hours since I’ve boarded my first flight. Meanwhile I switched two times. We’ve finally landed. After passing through customs I […]. The post Using NFTs as payment tools appeared first on Oveit.

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23 Webinar Best Practices to Drive Attendance and Engagement

Social Tables

The most successful webinars are specific, interesting, and engaging. They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow?

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Top of the Class: 6 Steps to Student Event Success

Eventbrite UK

As student event organisers and promoters seek to grow attendance in the coming academic year, we spoke to Jon Szreider, commercial operations manager at Reading University Students Union, about the emerging trends and marketing tactics shaping the team’s strategy. Last year, 2.66 million students were enrolled in higher education institutions in the UK and, with […].

Education 147
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Can Virtual Speakers Meet the Expectations of Meeting Planners? 

EventMB

Skift Take: To assume a virtual speaking experience is the same as in-person is a mistake. However, including remote speakers does not make a meeting less successful. — Paul Cook Read the Complete Story On Skift Meetings.

Speakers 213
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Building good habits: How I taught this old dog new tricks

Conferences that Work

Leonard Cohen wrote “There is a crack in everything. That’s how the light gets in.” One bright silver lining of the COVID pandemic is that it’s given me an opportunity to build good habits. Habits that I’ve struggled for years to create, because personal change isn’t easy. Though I’m in my 70’s, I’ve found that I can teach this old dog new tricks!

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Event branding grows your audience year after year. Here’s why.

Expo Pass

Brands are an unavoidable constant in our daily lives. From our coffee in the morning to our favorite TV show at night – branding is never quite out of sight. Not to get too Mad Men-y here! But how important is branding for events? Events are experiences and communities – not just products or entertainment. This is true, but successful events also need a compelling message, a way to get that message out, and a plan to keep growing their audience year after year.

Speakers 143
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Why Your Community Is Key to Scaling Up Events

Picatic by Eventbrite

Community is at the heart of everything Jocelyn Ramirez and Mike Pak do. Ramirez is the founder of Todo Verde, which provides healthy and delicious plant-based, culturally relevant dishes, and Pak is the co-founder of Koreatown Run Club, a thriving running group in Los Angeles. Both creators have scaled up: Ramirez has published a cookbook, […].

Events 370
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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. What does it entail? There is no one-size-all approach in a world of diverse and versatile events.

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Network of Women In Events launches ‘Level Up’, a new mentoring programme

Event Industry News

Network of Women In Events (NOWIE) has today announced ‘Level Up’, a brand new mentoring programme aimed at women in the mid stages of their career to support them in taking the next step. Level Up will pair women early to mid-career in the industry, with a mentor whose career has taken her to senior roles with relevant experience. Pairings will be tailored according to a mixture of factors, from area of work, specialisms, employment status and many more.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Office Budgets Reallocated to Offsite Meetings

EventMB

Skift Take: When an entire company works remotely, it is vital to gather everyone together to create team camaraderie occasionally. In many cases, these retreats are more expensive than the rent the company was paying, which is just fine. — Andrea Doyle Read the Complete Story On Skift Meetings.

Meetings 212
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Connection, attachment, and meetings

Conferences that Work

A teacher recently advised our daily meditation group to seek “connection free from attachment” This is a wise practice for me. But what does it mean in the context of meetings? Surely we sometimes become attached to people we meet? Isn’t creating and strengthening attachments one of the desirable functions of meetings? So what is the relationship between connection and attachment when people come together?

Meetings 264
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Webinar: Event Horror Stories: Scary Good Lessons Learned!

Expo Pass

It’s time to unleash the ghouls and goblins out of the shadows and put them into the spotlight. That’s right, it’s time for some event horror stories, so grab your flashlights and get ready to catch a glimpse of your worst fears. We’ve all heard the stories, your venue double booked your room, a speaker didn’t show up on time, the wifi broke. But how did you deal with it?

Speakers 137
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Marketing Guru Seth Godin’s 5 Top Event Marketing Secrets

Picatic by Eventbrite

Seth Godin is a marketing guru: He’s written 20 best-selling books, including “This Is Marketing,” and is in the Marketing Hall of Fame. He’s also hosted successful events around the globe. During Eventbrite’s RECONVENE summit, Godin shared some of his favorite marketing secrets. He started by defining things. Marketing isn’t hype or hustle, he said; […].

Marketing 370
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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9 Methods To Measure Your Real Event ROI

Endless Events

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results. If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. But even so, you’ve got to ensure your event is a money-maker for your company.

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Meet the Team: Carolin Gonschorrek, Customer Success Manager – Europe

zkipster

Carolin Gonschorrek, zkipster’s Customer Success Manager for the European region, is from Berlin, Germany, but has been based in London for almost nine years. Besides German, her mother tongue, Carolin speaks English and a little French. She joined zkipster at the start of 2018. Carolin, tell us about our career before you arrived at zkipster. “I studied for my BA in Communication Studies and English at the University of Erfurt in Germany, then moved to Glasgow, Scotland, for my Master’s in Medi

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Business Events Are Back, and so Are Budgets

EventMB

Skift Take: American Express’s 2023 Global Meetings and Events Forecast predicts a strong rebound in meetings and events for next year, with a swift return to pre-pandemic volumes and a corresponding jump in budgets. — Julie Moline Read the Complete Story On Skift Meetings.

2023 211
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Event innovation, Disney, and souvenirs

Conferences that Work

Event innovation has to be more than giving attendees souvenirs. Seth Godin , writing about extending brands , points out that to be successful you need to create something that’s both additive and new. For example, he compares Disney’s development of Disneyland from its movies, versus Leica announcing a watch. Unlike Disneyland, Leica’s watch is “a souvenir of a feeling, not the creator “ “The crappy t-shirt you bought at your favorite musician’s concert is a

2009 227
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5 Things Businesses Need to Know to Thrive in a Post-COVID World

People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!

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Event Horror Stories: Scary Good Lessons Learned! (Webinar Recap)

Expo Pass

“In every category when you organize an event, manage all the risk assessments. What can happen in transportation? Food? AV? Decorations? […] A little something will pop up because the event is live […] but the better you will be able to control these things. “ – Valerie Bihet. This is just one of the many ways to ease your pre-event scaries discussed at our Webinar: Event Horror Stories: Scary Good Lessons Learned!

Speakers 129
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Creator Q&A Starring Born This Way Foundation

Picatic by Eventbrite

Creator family, writing to you as Eventbrite’s Head of Content Marketing. I know how valuable it is to learn from fellow events industry experts who are out there on the ground hosting experiences and serving communities and audiences. So I’m excited, honored, and minor (read: major) fangirling to share this Q&A with you. Below, you’ll […].

Marketing 370
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Event Sponsors: 9 Proven Tips To Find The Perfect Sponsors

Endless Events

Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. How can you boost your margins? Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check.

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Net Zero Carbon Events will launch its Roadmap at COP27 on 11 November

Event Industry News

Net Zero Carbon Events will be launching its Roadmap for the events industry at COP27 at Sharm El- Sheikh in Egypt on 11 November – Decarbonisation Day. James Rees, President of the Joint Meetings Industry Council, which is co-ordinating and hosting the campaign for the industry worldwide, announced the start of Phase 2 and provided a progress update to contributors and supporters at IMEX America.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

The last year and a half has been one of extreme stress and anxiety for the American Workforce. A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. Among people who have been experiencing depression (64% more likely) and anxiety (41% more likely), which have also become more prevalent over the last 18 months, the risk is even higher.

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How to Deal With Conference Scams

EventMB

Skift Take: As in-person meetings and events come roaring back, so do the bad actors looking to rip off your attendees, your sponsors, and your organization. Be on the lookout for these common conference scams so you can stop the scammers before they do any lasting damage. — Sue Pelletier Read the Complete Story On Skift Meetings.

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Securing Your Campus with Safety Compliances

VBO Tickets

At your college or university, internet security is one of the major ways you keep your students, staff, and faculty safe. When you use VBO Tickets, you’re not only using a software that’s great for all your event management needs; you’re also taking advantage of a system that’s ready to protect your community against online threats. Our college ticketing system has a fully completed HECVAT, multiple security compliances, accessibility compliances such as ADA and VPAT, and works with PCI complia

Education 119
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How to plan a more sustainable event, right now.

Expo Pass

Biodegradable badges, eco-friendly venues, sustainability-minded vendors – these are just a few of the ways events can directly help the environment! Sustainability can be a bit of a buzzword. Of course, you want your event to be sustainable. But what does that really mean? How can your event actually make the world a little greener? The answer is easy, you just want to do what you can to create less waste and use less power.