July, 2021

The complete guide to event management software for corporate events


2020 challenged us all and it’s not surprising that event planners took one of the hardest hits. If you were fortunate enough to survive company layoffs, you likely faced one of the biggest tests of your career as you navigated complete uncertainty around your work.

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Hub and spoke meetings

Conferences that Work

Ever since my first encounter with the hybrid hub and spoke meeting topology at Event Camp Twin Cities in 2011, I’ve been a big fan of the format. Yesterday [see below], I realized that hub and spoke is a great format for purely online meetings too. But first….

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[Webinar] It’s Time to Shake Things Up at Your Next Event

Velvet Chainsaw

There’s never been a better time to experiment with new meeting elements or to say goodbye to some time-worn ones, Dave Lutz, managing director of Velvet Chainsaw Consulting, said in this recent VCC post.

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Rising Production Costs and Labor Shortages Are Holding Back Live Events Recovery


In-person events are making a comeback, but happy days are not quite here again. Labor shortages and rising costs are straining event planning budgets and putting a damper on the resurgence. In-person events are on the road to recovery, but it’s one laden with potholes and detours.

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SpotMe Trial

SpotMe Trial

Understanding the Best Software Features for your Virtual Event


It’s not going to be a surprise if you are looking to invest in virtual event management software. With the pandemic setting in, virtual events have become the norm, and there have been great progress and improvisations in virtual events experiences over the past year.

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More Trending

Top 5 features to look for in event management software


With so many changes happening to the meetings and events space, you might be on the hunt for event management software to help you adapt to new demands while you create and manage a large number of events. .

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How meeting professionals can measure and improve event ROI in a post-pandemic world

Conferences that Work

[My June, 2021 guest post for BlueJeans by Verizon on event ROI.]. What is event ROI? Return On Investment (ROI) is such a familiar business concept that it’s easy to gloss over the complexities of defining it in the context of events.

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24 Sustainable Event Ideas for Greener Gatherings in 2021

Event Age by Swapcard

Going green isn’t just a trend. Event Experiences Event Community Virtual Events Hybrid events

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Live Exhibitions Are Returning, Helped by Virtual: New Research


Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. Against a backdrop of new variants and virtual alternatives, will they come back? Here’s what the data says.

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Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

Virtual Event Networking Effective: Key Takeaways from Ep 3 – NGVE


Virtual event networking remains one of the main reasons why people attend events. Even without face-to-face interactions, virtual events provide new opportunities for attendees to connect. .

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The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process.

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In-person events are back! Here’s everything we’ve written about them so far.

Expo Pass

In-person events are back this summer. After a year of no events, everyone in the event world is more than ready to make it happen. Venues have a plan. Attendees are fired-up.

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Words will never hurt me

Conferences that Work

Growing up, just about every child experiences name-calling. I certainly did. Sometimes I’d tell my mum, and she’d repeat the childhood rhyme: “ Sticks and stones may break my bones, but words will never hurt me. ” Oh, if only that were that true!

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Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

3 Effective Ways to Maximize Sponsor ROI at Hybrid Events

Event Age by Swapcard

Having worked in the events industry for over 16 years , I’ve done everything from planning events and organizing logistics for hundreds of exhibitors at trade shows to coordinating and planning details as an exhibitor at global shows.

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The Essential Role Communities Could Play in Multi-Hub Events


Multi-hub events may seem like the obvious solution as ongoing restrictions, uncertainty, and sustainability concerns force us to consider smaller, more local events. But the added cost and logistics make scaling the strategy a daunting prospect. Could community-run events be the answer?

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FX’s Pop-up Night Bites Bakery Ushers in ‘American Horror Summer’

Event Marketer

Walking up to the storefront in New York City’s meatpacking district, there were a few indications this wasn’t a typical bakery. An ominous black door and red neon lighting announcing the “Night Bites Bakery” greeted passers-by. Then there were the hours—opening nightly at 7 p.m.

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Benefits of Conferences Going Virtual


With the advent of the pandemic, virtual conferences became a popular go-to option for many event organisers. Even while at the time of writing, some parts of the world are returning to normalcy, virtual events , particularly virtual conferences, are here to stay.

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Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

How sports and entertainment are making in-person events happen in 2021.

Expo Pass

Sports and entertainment events are happening, in-person, every day — and it almost feels like things are getting back to normal. Vaccines have obviously played a big part in this shift.

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Is the end of an event important?

Conferences that Work

Is the end of an event important? It’s complicated. 8 years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of an event on attendees. Here’s what I said…. the peak-end rule suggests that we judge experiences largely based on how they were perceived at their peak and at their end.

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Smart Tip from Salamander Hotels: The Meeting is Just the Beginning

Smart Meetings

The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved.

Hopin Makes 5th Acquisition of Past Year, Buying Events Marketing Platform Attendify


Virtual events platform Hopin announced Wednesday that it purchased Attendify as part of its plan to expand its event marketing suite. That's another major move by the company that just celebrated its second anniversary this past June. No financial details were disclosed.

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. It will become essential for restaurants to create omni-channel experiences for customers, and to market them effectively. Join Jay Coldren and his team in this masterclass to learn the tactics for dominating the digital restaurant sphere.

Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations.

Sports 110

How to Choose the Best Virtual Event Software


Virtual events have become common, and almost all types of events that were referred to earlier as physical-only, are now being transformed into stunning online events. Almost every event imaginable can be conducted virtually including trade shows, conferences, career expos, corporate events, etc.

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4th of July event trends that caught our eye.

Expo Pass

People were out and about in a big way for the 4th of July this year. There were packed stadiums, big concerts, full campgrounds, fireworks, and tons of events coast to coast. Ever curious about what we can learn from all this?

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Event Brew Crew Talks Creativity!

Endless Events

Since the dawn of civilization, humans have fostered and admired creativity. Being creative is a wonderful feeling, a rush of sorts, and one that pretty much powers the most wonderful things in life. And in many ways, creativity is exactly what’s at the heart of the events industry.

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Restrictions Into Opportunities: How to Make Your Restaurant Succeed

Speaker: Patrick Cottrell and Joe English

Whether your state allows outdoor dining, takeout only, or a little bit of both, we're here to help. Join Patrick Cottrell and Joe English from Sculpture Hospitality, for a webinar on Jan. 26th, and get your restaurant to thrive in face of pandemic restrictions

Staff Recommendations: Best Cocktails in Orlando


This is it, the list you’ve been waiting for! We’ve traveled all around Orlando doing the hard work of trying different cocktails and have come up with our favorite cocktails in Orlando!

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Could A La Carte Session Selection Increase Virtual Event Registrations?


Attendees at virtual events usually have to register before seeing a schedule, but some events and platforms are shifting the paradigm. Could giving them more information and choice upfront help drive registration?

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Five Ways to Land the Event Marketing Jobs of the Future

Event Marketer

Nearly a year and a half has passed since the pandemic irreparably altered the world of experiential marketing.

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