April, 2023

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17 Common Event Planning Mistakes and How to Avoid Them

Social Tables

Event planning consistently ranks as one of most stressful jobs in the U.S. Whether planners find themselves forced to work with difficult personalities, try to juggle juxtaposing requests, fix event planning mistakes, or balance dozens of last-minute event changes, event planners have plenty of reasons to feel stressed. It can be hard to avoid the busy work environment and crazy work schedules many planners find themselves facing but identifying and avoiding common planning faux pas can help av

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In-Person Events Build Trust — Vital in a Polarized World 

EventMB

Skift Take: Trust in the business world has eroded to unprecedented levels. One of the only areas it has increased is face-to-face events.

Events 224
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10 Ways to Make Events Neuro-Inclusive

Special Events

Simple steps to increase inclusivity at your event

Events 111
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8 Influencers Every Event Pro Should Be Following on Social Media

Planning Pod

#Eventprofs – get your Instagram stories ready, because you’re about to see some seriously share-worthy content! Whether you’re looking to amp up your organic social media strategy, gain inspiration for your next event, or just stay ahead of the curve on industry news, these 8 accounts are worth following and engaging with across social networks.

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Pre-Event B2B Marketing: Expert Insights to Achieve Results

58% of marketers claim that they need to rethink their events strategy in a new way to ensure it’s successful and meets the organization’s goals. If you’re part of this group, this playbook’s for you. In Zuddl’s free playbook around pre-event marketing, get actionable insights from experts from Vanta, Rocketlane, and more, up-to-date intel, best practices, and ready-to-use checklists and templates that’ll help you stay ahead of the curve and drive the results you need to achieve.

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Integrating live art performances into your event: Adding a unique and creative touch.

Expo Pass

Get ready to blow your guests’ minds with this show-stopping idea: plan a live art performance! Whether it’s a rockin’ concert, a mesmerizing live painting, or another spectacular show, this entertainment option is the secret sauce for planning unforgettable creative events. A live performance creates a focal point that elevates the energy of your event and keeps attendees engaged throughout the usual networking sessions and keynotes.

Events 121

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How behavioral science can help you achieve better event outcomes

Event Industry News

By: Steve Marley Applied behavioral insights (ABI) is the practice of developing insights and actions based on learnings from behavioral science. Behavioral science draws its content from a broad set of principles, including sociology, psychology, economics and more.

Events 120
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Leading Vegas Style

EventMB

Skift Take: Lisa Messina, the very first chief sales officer at the Las Vegas Convention and Visitors Authority, discusses building back the convention market, women leadership, potential headwinds, and the new attractions groups have to look forward to.

Meetings 195
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Steam Whistle Industry Event

EventSource

Anticipation was high leading up to Steam Whistle Brewery ‘s Event Venue Showcase! We know that when this iconic downtown venue throws a party, it’s going to be good! This century-old, loft-style event space has so much versatility, so I was excited to see what the design team at Artam Design Inc. had in store for us! Needless to say, guests were not disappointed!

Events 108
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Business Lessons from the Greatest Comeback in NFL History

Best Corporate Events

Even if you’re not an NFL fan, you have to be impressed by one team’s performance in one of the most amazing games ever. And if you’re a leader on any level, what happened that Saturday afternoon offers valuable lessons for your organization. At halftime in their game on December 17, 2022, the Minnesota Vikings trailed the Indianapolis Colts by a score of 33-0.

Sports 97
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Master the art of event ticketing and sell out your next event.

Expo Pass

So you’ve reached the next stage of planning your event and it’s time to start selling tickets! Managing finances and ticket sales can seem a bit scary but have no fear. The secret sauce is finding the balance between the value of your event and what your guests want. With the power of technology, you can get even more out of your event! Read on for our best tips on setting the right price to maximize attendance (and profit!).

Events 122
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EMEC: 5 things to know about incentive travel in a post-pandemic world

MPI

Pádraic Gilligan, chief marketing officer for SITE, will walk attendees through the latest trends in incentive travel and its “awesome, transformational power” at MPI’s EMEC Brighton, 26-28 March.

Travel 111
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Red Bull Racing launches ‘The Warehouse’

Event Industry News

Oracle Red Bull Racing has unveiled the latest addition to its Milton Keynes event campus. The Warehouse is a 565sqm breakout and ancillary space that perfectly complements the site’s existing suite of contemporary corporate venues and areas, offering organisers a room with capacity for up to 450 standing, 120 cabaret and 200 theatre style.

Venues 115
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10 Tips for Creating Engaging On-Demand Video Content

EventMB

Skift Take: Turning event session recordings into engaging on-demand video content should not be an afterthought. The right strategy and sufficient resources must be in place long before the doors open.

Events 192
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All You Need to Know to Retain, Engage, and Energize Your Workforce

The Great Resignation, the tight labor market, turnover, and burnout mean team building has never been more essential. It enhances communication and collaboration, develops leadership skills, and gives you an edge in attracting and retaining top talent. Download this eBook, Your Roadmap to Successful Corporate Team Building, to discover: Why team building is essential in onboarding new employees.

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Giulianna and Michael’s Gorgeous Wedding at La Primavera Event Space

EventSource

Giulianna and Michael’s wedding at La Primavera Event Space is a beautiful ode to their personalities and to who they are as a couple. From Giulianna being driven to her grandmothers house by her dad in his sports car to Michael and his friends riding to the ceremony on their motorcycles, they made sure they did things their own way! The bride and groom also put family front and centre for their big day, including when they danced their first dance along with their young son.

Events 104
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Meet Cambridge Celebrates 25th Anniversary With Major Symposium On Future Of Events

Prestige Events Magazine

The official convention bureau for Cambridge and the surrounding area recently held an event to mark its 25 th anniversary, focusing on the key challenges and opportunities facing the business meetings industry today. ‘Events: Matters Arising’, organised by Meet Cambridge at King’s College and attended by 99 event professionals – both organisers and venues – included a panel session, with high-profile industry players debating issues facing the sector.

Events 105
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Our guide to event sponsorship and why it’s a win-win for both parties.

Expo Pass

It’s time to meet your new best friend—event sponsorship. This is one of the best methods for saving money, securing must-have supplies, and forging a lasting relationship with impactful partners. It isn’t just about getting what you need, though. When you do it right, event sponsorship benefits both parties. This is a delicate relationship, but with the right road map, it’ll go as smoothly as a text thread with your bestie!

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How Sustainability Took Center Stage at CES 2023

Event Marketer

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. 5-8 in Las Vegas, greenery was a notable design element. From raised garden beds and potted plants to grass carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their booths with organic textures, colors and lighting.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Emerging Trends Fuel the Growth of the Event Industry  

Event Industry News

By Harshada Dive The event industry has been expanding over the past few years. Society wants to celebrate every significant and insignificant occasion. Events are social or non-social get-togethers or public gatherings that take place at a set time and place.

Events 109
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The Mature Approach to Event Technology Implementation

EventMB

Skift Take: The meetings industry is evolving, including in its approach to event technology implementation. Having an internal IT team is crucial. Leaving it all to be handled by partners is no longer an option.

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Join the fight against human trafficking during MPI’s GMID broadcast

MPI

Malinda Harrell says that when it comes to the fight against human trafficking in the meeting industry, one of the key first steps is to unlearn what you think you’ve learned.

Meetings 105
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10 Ways to Make Meetings and Events Neuro-Inclusive

MeetingsNet

April is Autism Awareness Month, the perfect time for meeting professionals to commit to learning more about how a few simple changes can improve the meeting experience for neurodiverse attendees. As the growing interest in workplace diversity, equity, and inclusion expands, meeting professionals are considering how events can be more inclusive for neurodiverse attendees, including those with autism.

Meetings 104
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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.

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Destination event planning: Benefits to planning beyond your area.

Expo Pass

Pack your bags, organizers! Destination events are the perfect way to give attendees a unique and unforgettable experience. We’re talking about “Bleisure”— business and leisure combined into one marvelous occasion. Destination events will entice attendees with the lure of vacation alongside the usual event benefits. In fact, the destination of your event has become a prime factor in motivating attendees in general.

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How to Promote Your Event App—A Checklist

Event Age by Swapcard

G2 labels event apps as “ top drivers for event attendance and satisfaction ”. That means attendees who use an event app during in-person and virtual events have a better overall experience than those who don't. It comes as no surprise that event apps have become essential in today's landscape and upward-trending adoption metrics continue to confirm this.

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How does Southern Europe’s largest Company Event Provider pamper its hard-working team?

Event Industry News

EUROPALCO, the largest provider of solutions for events and shows in Southern Europe, held a 4-day annual meeting event in a luxury hotel in Madeira Island. It was the first company annual meeting trip after Covid-19; this was the ideal setting to mark the start of a new brand communication strategy.

Events 105
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How to Navigate a Successful Site Visit

EventMB

Skift Take: As hoteliers and venue operators struggle to conduct quality post-pandemic site visits, planners are having to expend more time and effort to ensure successful site selection.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Photo Tour: How 11 Brands Electrified the 2023 New York International Auto Show

Event Marketer

From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming.

2023 101
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Tolani and Tunde’s Gorgeous Traditional Wedding at Candles Banquet Hall

EventSource

Tolani and Tunde’s traditional wedding at Candles Banquet Hall was a sight to behold. Tolani looked radiant in her bridal attire from Idiol Nupo , and Lumiere Makeup Arts ‘ makeup was the perfect finishing touch. The venue was decorated beautifully, creating a charming and intimate atmosphere. F10 Studio did an excellent job of capturing every beautiful moment.

Venues 94
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Food for Thought: Creating memorable catering experiences for your guests.

Expo Pass

Food can be a major part of any event! Nail the catering and it can take your event from good to great. There are not many things that can please a guest quite like an amazing dining experience – which means cooking up the right kind of catering (pun intended). Makes it memorable! We’ve put together a few ideas for you to dazzle your attendees.

Events 101