EventTechBrief

NOVEMBER 17, 2017

By Michelle Bruno. The most valuable and distinctive attribute of live events is the opportunity to meet with customers and prospects in person. If the buyer is standing in front of the seller, there’s no need for expensive market research or clever marketing campaigns to determine what the prospective customer wants and when he wants it. A salesperson can just ask him.

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Marketing Corporate Events Contracts Meetings 162

EventMB

NOVEMBER 17, 2017

Are you concerned about your event’s environmental impact? If so, it might be time to look into making it more environmentally sustainable. Before you do, know what to do and how to do it. Whether it’s your conscience or your wallet that’s motivating you to go green at your event, you’ll find you’re in good […]. The post Creating Environmentally Sustainable Events by EventMB Team appeared first on [link].

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Sustainability Events 110

MPG Event Marketing

NOVEMBER 17, 2017

How do you get your target audience to choose your event over the multitude of other options? We all know that our business is extremely competitive and most events sit in very ‘crowded’ markets. Having the best speakers and content is obviously a ‘must’. But we need go back to ‘Marketing 101’ to make sure we’re not missing the most basic and important ingredients for marketing any product or service: a strong brand identity and clear, compelling brand positioning.

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B2B Social Media Sponsorships Marketing 74

EventMB

NOVEMBER 17, 2017

In this new video we talk about the 9 levels of event hell. ##abovethefold## In this video we talk about the different levels of event hell, based on severity and talking about what are some of the individual elements that you need to keep an eye out for when you’re planning, and onsite at your event. This video […]. The post The 9 Circles of Event Hell [Video] by EventMB Team appeared first on [link].

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Events 83

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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

PCMA Convene

NOVEMBER 17, 2017

Social media marketing has become a crucial aspect of the meetings and association industries, which is why it is so important to promote association conferences through social channels before, during, and after an event, according to Ori Lahav, associate vice president of Kenes Group. “Social media is the place to grow your community,” he said. But social media should not be used without a strategy in place to attract and engage the right audience, Lahav said in the latest video for The Interse

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Marketing Social Media Conference Speakers 75

SmartMeetings

NOVEMBER 17, 2017

’Tis the season to be jolly , and cities are certainly decking the halls with boughs of holly. We’ve rounded up some of the best tree-lighting ceremonies this season has to offer. Whether you’re traveling to one of these cities for work or one of them is your home base, get ready to put on your warm coat and watch that city go up in lights. These tree lightings have already been scheduled, so planners have a rare chance to sit back and enjoy the Christmas magic.

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2016 2017 2015 Fashion 53

Event Leadership Institute

NOVEMBER 17, 2017

Last October, I was working at an event where the main entertainment went up in flames minutes before it was scheduled to venture out into the crowd. I’m talking full-on, “turn the sprinkler system off quick before the exhibitor booths, activity stations and high-end sponsors get soaked” flames. The entertainment was a 9-foot robot and the event was an international conference.

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Food and Beverage Wireless Entertainment Conference 40

SmartMeetings

NOVEMBER 17, 2017

Photo credit: Multi-Hub Meetings . Is getting everyone is the same room more difficult than herding caffeinated cats with a fear of enclosed places? Perhaps the solution for your group is a multi-hub meeting. As distributed companies with lots of remote workers become more prevalent, hybrid meetings that link groups of participants in different cities using a package of real-time audiovisual technology are a cost-saving way to help everyone feel connected.

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Meetings Technology Marketing Management 51

PCMA Convene

NOVEMBER 17, 2017

Given the recent media firestorm around sexual harassment in the workplace, entertainment industry, and among government officials, we’ve decided to put our own industry under the microscope. We’ve just republished a story from our November 2013 issue that proved why it’s important to circulate a sexual-harassment policy among attendees at your event and what to include in that code of conduct.

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Trade Shows 2013 Government Hospitality 40

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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

SmartMeetings

NOVEMBER 17, 2017

Glide into winter on a glistening sheet of ice. Hotels around the world have constructed rinks for the holiday season and many are available for private events. Here’s 12 of our favorite picks (no judging scandal involved). The Arrabelle at Vail Square, A RockResort in Keystone, Colorado Vail Resorts Show off your triple axel at Alderhof Ice Rink, just a few strokes outside of The Arrabelle at Vail Square.

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Hotels Sports Fashion Transportation 48

SmartMeetings

NOVEMBER 17, 2017

Earlier this fall, hurricanes Irma and Harvey left millions in need of a reliable and immediate travel solution. Now, with the unpredictable holiday season fast approaching, the importance of understanding how best to navigate the travel landscape when faced with extreme weather conditions is at an all-time high. Whether experiencing unexpected weather, a flight cancellation or delay, here are a few tips to ensure you are equipped to handle the situation. 1.

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Travel Airlines Transportation Hotels 42

SmartMeetings

NOVEMBER 17, 2017

When you’ve devoted hours of time, creative energy and strategic thinking to developing an event marketing email, you intend for it to be seen. So it’s pretty infuriating that your masterpiece will most likely be tossed in the spam folder. Not to mention, this isn’t what recipients want. According to a ReturnPath study , 79 percent of legitimate, permission-based marketing emails never reach the inbox.

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Marketing Event Marketing Meetings Technology 40