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Cross-team Collaboration — the Most Overlooked Event Strategy

PCMA Convene

Your next annual meeting, conference, or trade show has the potential to be the most successful event in the history of your organization. Is the registration platform being built in a way that will allow marketing to track ecommerce conversions? Otherwise, you’ll be playing catch-up the entire campaign.

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Event planning platform Bizzabo raises $138M, plans expansion

Event Industry News

Without in-person events, organizations have turned to virtual conferences and trade shows to connect with customers and grow their business. Bizzabo has powered events for the world’s leading Fortune 100 in eCommerce, technology, education and media.

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5 Ways to Get Better Event Marketing ROI

Event Geek

Unlike the famous Woody Allen quote, you cannot get 80% of success at trade shows by just showing up. Trade shows and conferences bustle with eye-catching distractions and highly-caffeinated attendees. Try these 5 proven tactics at your next trade show or conference.

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15 High-Impact Marketing Ideas for Catering Businesses

FoodStorm

Integrate eCommerce directly into your website. Integrating eCommerce gives your customers a better service experience, which is a compelling marketing strategy in itself. Rent a booth at trade shows. Nothing beats getting up close and personal at events like trade shows and fairs.

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The world’s first commerce-driven, hybrid, 3D event platform launches

Event Industry News

enso has been specifically optimised for both virtual destinations and hybrid events including exhibitions, trade shows, campus worlds, brand destinations, collaborative workshops, fan-based entertainment events, seminars, award ceremonies, conferences and more. enso will engage audiences in a new, smarter way.

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Metaverse: what it means for tradeshows

Event Industry News

We have profiles all over the web, we use ecommerce to make online payments, we have relationships with people online – people meet and maybe never meet face-to-face – but are still able to form real relationships.”. That turns into a 3D world that we can actually live inside and talk to people inside. “A

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Five Tips for Using Social Media to Build a First-party Database

Event Marketer

With social media platforms now offering in-platform ecommerce services (like Instagram’s Shoppable Posts, Feeds, and Reels), brands that embrace these tools not only make sales around the clock, but collect valuable first-party data in the process based on shopping habits and purchases. Dig Deep on Metadata.